Tuğçe ÜNER was born in Kastamonu. She completed her undergraduate education at Dokuz Eylül University Faculty of Economics and Administrative Sciences in the field of Business Administration and her master's degree in Marketing at Dokuz Eylül University SBE. She received her doctorate degree with her thesis titled "Societal Marketing Concept and Scale Development Study: Tourism Sector Implementation" at Gazi University, Department of Business Administration. She worked at BMC Co. for 3 years as a Budget and Financial Control specialist in Izmir; after that worked at Sinop University Production Management and Marketing Department of Business Administration for 3 years. She has been operating in the Occupational Safety Department of Bolu Abant Izzet Baysal University since 2013. Now, she works as a postdoctoral researcher at the University of South Florida-United States. Üner's fields of research are service marketing, tourism marketing, sustainable marketing.