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DETERMINATION OF THE FACTORS AFFECTING THE REVISIT OF FOREIGN TOURISTS TO KUŞADASI

Yıl 2017, Cilt: 2 Sayı: 3, 1 - 13, 30.12.2017

Ferda Esin Gülel Emre Kılıç

Öz

The customer satisfaction has become the primary
concern and creating a satisfied customer image has taken its place among the
tourist destinations of tourist sites.  The satisfied
customer prefers the same place/region again and this brings about loyalty. The
aim of this survey is to set forth the result of destination image on
destination loyalty. Sampling, used in this analyze, has been identified
according with the bit of tourists that came to Kuşadası in 2016. In the analyses,
first the structure of destination image and destination loyalty variables is
examined by the factor analysis. Then the relation between the factors obtained
through the factor analysis is examined by Pearson’s correlation coefficients
and multivariate regression analysis. Lastly, the effect of gender, marital
status, nationality, destination loyalty and destination image variables on
revisiting to Kuşadası is examined by binary logistic regression analysis.
Findings obtained shows that there is a linear relationship between destination
image and destination loyalty.

Anahtar Kelimeler

Destination Image Destination Loyalty Factor Analysis Logistic Regression

Kaynakça

  • Alegre, J., & Juaneda, C. (2006). Destination Loyalty Consumers’ Economic Behavior. Annals of Tourism Research, 33(3), 684–706.
  • Alpar, C. R. (2013). Çok Değişkenli İstatistiksel Yöntemler (4th ed.). Ankara: Detay Yayıncılık.
  • Artuğer, S., Çetinsöz, B. C., & Kılıç, İ. (2013). The Effect of Destination Image on Destination Loyalty: An Application In Alanya. European Journal of Business and Management, 5(13), 124–136.
  • Baloglu, S., & Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism Management, 22, 1–9.
  • Baloglu, S., & McCleary, K. (1999). A Model of Destination Image Formation. Annals of Tourism Research, 26(4), 868–897.
  • Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour:inter-relationship. Tourism Management, 22, 607–616.
  • Bridson, K., Evans, J., & Hickman, M. (2008). Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty. Journal of Retailing and Consumer Services, 22, 364–374.
  • Burns, A. C., & Bush, R. F. (1995). Marketing research. New Jersey: Prentice-Hall.
  • Byon, K., & Zhang, J. (2009). Development of a scale measuring destination image. Marketing Intelligence & Planning, 28(4), 508–532.
  • Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28, 1115–1122.
  • Chia, C., & Qu, H. (2007). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29, 624–636.
  • Crompton, J. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18–23.
  • Dick, A., & Basu, K. (1994). Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of The Academy of Marketıng Science, 22(2), 99–113.
  • Frangos, C., Karapistolis, D., Stalidis, G., Constantinos, F., Sotiropoulos, I., & Manolopoulos, I. (2015). Tourist Loyalty is All About Prices, Culture and the Sun: A Multinomial Logistic Regression of Tourists Visiting Athens. Procedia - Social and Behavioral Sciences, 127, 32 – 38.
  • Karataş, M., & Babür, S. (2013). Gelişen Dünya’da Turizm Sektörünün Yeri. KMÜ Sosyal ve Ekonomi̇k Araştırmalar Dergi̇si, 15(25), 15–24.
  • Lisa, T., Noor, M., & Azila, N. (2016). Factors influencing destination loyalty of tourists at historic cities in Malaysia: A proposed model. The Social Sciences, 11(11), 2698–2704.
  • Niininen, O., Szivas, E., & Riley, M. (2004). Destination Loyalty and Repeat Behaviour: An Application of Optimum Stimulation Measurement. Internatıonal Journal of Tourism Research, 6, 439–447.
  • Özer, Ö., & Günaydın, Y. (2010). Otel İşletmelerinde Müşteri memnuniyeti ve Müşteri Sadakati ilişkisi, Dört Yıldızlı Otel İşletmelerinde Bir Uygulama. İşletme Fakültesi Dergisi, 11(2), 127–154.
  • Parker, A., Morrison, A., & Ismail, J. (2003). azed and confused? An exploratory study of the image of Brazil as a travel destination. Journal of Vacation Marketing, 9(3), 243–259.
  • Pike, S., Bianchi, C., Kerr, G., & Patti, C. (2010). Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market. International Marketing Review, 27(4), 434–449.
  • Prayag, G., & Ryan, C. (2011). Antecedents of Tourists’ Loyalty to Mauritius: The Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction. Journal of Travel Research, 20(10), 1–15.
  • URL-1. (n.d.). TUİK. Retrieved November 28, 2016, from http://www.tuik.gov.tr/basinOdasi/haberler/2016_16_20160210.pdf
  • URL-2. (n.d.). TUİK. Retrieved December 9, 2016, from http://www.tuik.gov.tr/basinOdasi/haberler/2016_16_20160210.pdf
  • URL-3. (n.d.). TUİK. Retrieved December 9, 2016, from https://biruni.tuik.gov.tr/medas/?kn=95&locale=tr
  • URL-4. (n.d.). YİGM. Retrieved December 9, 2016, from http://yigm.kulturturizm.gov.tr/TR,9853/istatistikler.html
  • URL-5. (n.d.). Aydın Kültür ve İl Turizm Müdürlüğü. Retrieved November 28, 2016, from http://www.aydinkulturturizm.gov.tr/TR,64728/aydin-tanitim-brosuru.html
  • URL-6. (n.d.). TDK. Retrieved May 11, 2017, from http://www.tdk.gov.tr/index.php?option=com_gts&kelime=SADAKAT
  • Wu, C.-W. (2016). Destination Loyalty Modeling of the Global Tourism. Journal ofBusiness Research, 69, 2213–2219.
  • Yoo, S., & Chang, Y. (2005). An Exploratory Research on the Store Image Attributes Affecting Its Store Loyalty. Seoul Journal of Business, 11(1), 19–41.
  • Yoona, Y., & Uysal, M. (2003). An Examination of The Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model. Tourism Management, 26, 45–56.
  • Zhang, H., Fu, X., Cai, L., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213–222.

Yıl 2017, Cilt: 2 Sayı: 3, 1 - 13, 30.12.2017

Ferda Esin Gülel Emre Kılıç

Öz

Kaynakça

  • Alegre, J., & Juaneda, C. (2006). Destination Loyalty Consumers’ Economic Behavior. Annals of Tourism Research, 33(3), 684–706.
  • Alpar, C. R. (2013). Çok Değişkenli İstatistiksel Yöntemler (4th ed.). Ankara: Detay Yayıncılık.
  • Artuğer, S., Çetinsöz, B. C., & Kılıç, İ. (2013). The Effect of Destination Image on Destination Loyalty: An Application In Alanya. European Journal of Business and Management, 5(13), 124–136.
  • Baloglu, S., & Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism Management, 22, 1–9.
  • Baloglu, S., & McCleary, K. (1999). A Model of Destination Image Formation. Annals of Tourism Research, 26(4), 868–897.
  • Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour:inter-relationship. Tourism Management, 22, 607–616.
  • Bridson, K., Evans, J., & Hickman, M. (2008). Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty. Journal of Retailing and Consumer Services, 22, 364–374.
  • Burns, A. C., & Bush, R. F. (1995). Marketing research. New Jersey: Prentice-Hall.
  • Byon, K., & Zhang, J. (2009). Development of a scale measuring destination image. Marketing Intelligence & Planning, 28(4), 508–532.
  • Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28, 1115–1122.
  • Chia, C., & Qu, H. (2007). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29, 624–636.
  • Crompton, J. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18–23.
  • Dick, A., & Basu, K. (1994). Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of The Academy of Marketıng Science, 22(2), 99–113.
  • Frangos, C., Karapistolis, D., Stalidis, G., Constantinos, F., Sotiropoulos, I., & Manolopoulos, I. (2015). Tourist Loyalty is All About Prices, Culture and the Sun: A Multinomial Logistic Regression of Tourists Visiting Athens. Procedia - Social and Behavioral Sciences, 127, 32 – 38.
  • Karataş, M., & Babür, S. (2013). Gelişen Dünya’da Turizm Sektörünün Yeri. KMÜ Sosyal ve Ekonomi̇k Araştırmalar Dergi̇si, 15(25), 15–24.
  • Lisa, T., Noor, M., & Azila, N. (2016). Factors influencing destination loyalty of tourists at historic cities in Malaysia: A proposed model. The Social Sciences, 11(11), 2698–2704.
  • Niininen, O., Szivas, E., & Riley, M. (2004). Destination Loyalty and Repeat Behaviour: An Application of Optimum Stimulation Measurement. Internatıonal Journal of Tourism Research, 6, 439–447.
  • Özer, Ö., & Günaydın, Y. (2010). Otel İşletmelerinde Müşteri memnuniyeti ve Müşteri Sadakati ilişkisi, Dört Yıldızlı Otel İşletmelerinde Bir Uygulama. İşletme Fakültesi Dergisi, 11(2), 127–154.
  • Parker, A., Morrison, A., & Ismail, J. (2003). azed and confused? An exploratory study of the image of Brazil as a travel destination. Journal of Vacation Marketing, 9(3), 243–259.
  • Pike, S., Bianchi, C., Kerr, G., & Patti, C. (2010). Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market. International Marketing Review, 27(4), 434–449.
  • Prayag, G., & Ryan, C. (2011). Antecedents of Tourists’ Loyalty to Mauritius: The Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction. Journal of Travel Research, 20(10), 1–15.
  • URL-1. (n.d.). TUİK. Retrieved November 28, 2016, from http://www.tuik.gov.tr/basinOdasi/haberler/2016_16_20160210.pdf
  • URL-2. (n.d.). TUİK. Retrieved December 9, 2016, from http://www.tuik.gov.tr/basinOdasi/haberler/2016_16_20160210.pdf
  • URL-3. (n.d.). TUİK. Retrieved December 9, 2016, from https://biruni.tuik.gov.tr/medas/?kn=95&locale=tr
  • URL-4. (n.d.). YİGM. Retrieved December 9, 2016, from http://yigm.kulturturizm.gov.tr/TR,9853/istatistikler.html
  • URL-5. (n.d.). Aydın Kültür ve İl Turizm Müdürlüğü. Retrieved November 28, 2016, from http://www.aydinkulturturizm.gov.tr/TR,64728/aydin-tanitim-brosuru.html
  • URL-6. (n.d.). TDK. Retrieved May 11, 2017, from http://www.tdk.gov.tr/index.php?option=com_gts&kelime=SADAKAT
  • Wu, C.-W. (2016). Destination Loyalty Modeling of the Global Tourism. Journal ofBusiness Research, 69, 2213–2219.
  • Yoo, S., & Chang, Y. (2005). An Exploratory Research on the Store Image Attributes Affecting Its Store Loyalty. Seoul Journal of Business, 11(1), 19–41.
  • Yoona, Y., & Uysal, M. (2003). An Examination of The Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model. Tourism Management, 26, 45–56.
  • Zhang, H., Fu, X., Cai, L., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213–222.
Toplam 31 adet kaynakça vardır.

Ayrıntılar

Bölüm Makaleler
Yazarlar

Ferda Esin Gülel

Emre Kılıç

Yayımlanma Tarihi 30 Aralık 2017
Gönderilme Tarihi 4 Ekim 2017
Kabul Tarihi 29 Aralık 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 2 Sayı: 3

Kaynak Göster

APA Gülel, F. E., & Kılıç, E. (2017). DETERMINATION OF THE FACTORS AFFECTING THE REVISIT OF FOREIGN TOURISTS TO KUŞADASI. International Journal of Health Management and Tourism, 2(3), 1-13.
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