Araştırma Makalesi
BibTex RIS Kaynak Göster

Yıl 2022, Cilt: 11 Sayı: 22, 1 - 9, 31.12.2022

Safia Ujudi Mchavu Issa Mussa Ali Orhan Can Yılmazdoğan

Öz

Kaynakça

  • Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65–77.
  • Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177–1190.
  • APA Dictionary of Psychology. Retrieved 17 April 2022, from https://dictionary.apa.org/
  • Arafa, A. E., Anzengruber, F., Mostafa, A. M., & Navarini, A. A. (2019). Perspectives of online surveys in dermatology. Journal of the European Academy of Dermatology and Venereology, 33(3), 511–520.
  • Ball, H. L. (2019). Conducting online surveys. Journal of Human Lactation, 35(3), 413–417.
  • Boateng, H., & Okoe, A. F. (2015). Consumers’ attitude towards social media advertising and their behavioural response: The moderating role of corporate reputation. Journal of Research in Interactive Marketing, 9(4), 299–312. https://doi.org/10.1108/JRIM-01-2015-0012
  • Caraka, R. E., Noh, M., Lee, Y., Toharudin, T., Yusra, Tyasti, A. E., Royanow, A. F., Dewata, D. P., Gio, P. U., Basyuni, M., & Pardamean, B. (2022). The Impact of Social Media Influencers Raffi Ahmad and Nagita Slavina on Tourism Visit Intentions across Millennials and Zoomers Using a Hierarchical Likelihood Structural Equation Model. Sustainability, 14(1), 524. https://doi.org/10.3390/su14010524
  • Carroll, B., & Ahuvia, A. (2006). Some Antecedents and Outcomes of Brand Love. Marketing Letters, 17, 79–89. https://doi.org/10.1007/s11002-006-4219-2
  • Chen, X., Hyun, S. S., & Lee, T. J. (2022). The effects of parasocial interaction, authenticity, and self-congruity on the formation of consumer trust in online travel agencies. International Journal of Tourism Research.
  • Dimock, M. (n.d.). Defining generations: Where Millennials end and Generation Z begins. Pew Research Center. Retrieved 9 April 2022, from https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/
  • Dobre, C., Milovan, A.-M., Duțu, C., Preda, G., & Agapie, A. (2021). The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 2532–2553. https://doi.org/10.3390/jtaer16070139
  • Entina, T., Karabulatova, I., Kormishova, A., Ekaterinovskaya, M., & Troyanskaya, M. (2021). Tourism Industry Management in the Global Transformation: Meeting the Needs of Generation Z. Polish Journal of Management Studies, 23(2), 130–148. https://doi.org/10.17512/pjms.2021.23.2.08
  • Greene, K., Derlega, V., & Mathews, A. (2006). Self-disclosure in personal relationships. Cambridge Handbook of Personal Relationships, 409–427.
  • Jaya, I., & Prianthara, I. (2020). Role of Social Media Influencers in Tourism Destination Image: How Does Digital Marketing Affect Purchase Intention? https://doi.org/10.2991/assehr.k.200331.114
  • Kastenholz, C. (2022). Council Post: Gen Z And The Rise Of Social Commerce. Forbes. Retrieved 15 April 2022, from https://www.forbes.com/sites/forbesagencycouncil/2021/05/17/gen-z-and-the-rise-of-social-commerce/
  • Khamis, R. M., & Geng, Y. (2021). Social Media Usage in Health Communication and Its Implications on Public Health Security: A Case Study of COVID-19 in Zanzibar. Online Journal of Communication and Media Technologies, 11(1), e202101. https://doi.org/10.30935/ojcmt/9575
  • Kim, M., & Kim, J. (2020). Destination authenticity as a trigger of tourists’ online engagement on social media. Journal of Travel Research, 59(7), 1238–1252.
  • Leung, X. Y., Sun, J., & Asswailem, A. (2022). Attractive females versus trustworthy males: Explore gender effects in social media influencer marketing in Saudi restaurants. International Journal of Hospitality Management, 103, 103207.
  • Lu, L. C., Chang, W. P., & Chang, H.-H. (2014). Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34, 258–266.
  • Maione, C. (2021). Quantifying plastics waste accumulations on coastal tourism sites in Zanzibar, Tanzania. Marine Pollution Bulletin, 168, 112418.
  • Masele, J. J., & Rwehikiza, D. P. (2021). Applications of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania. 18.
  • Mwandri, P., Lee, K.-W., & Sim, S. (2018). A statistical approach on demographic dynamics and population projection in Tanzania. Journal of the Korean Data And Information Science Society, 29, 567–576. https://doi.org/10.7465/jkdi.2018.29.2.567
  • Onofrei, G., Filieri, R., & Kennedy, L. (2022). Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors. Journal of Business Research, 142, 100–112. https://doi.org/10.1016/j.jbusres.2021.12.031
  • Pfeiffer, C., Kleeb, M., Mbelwa, A., & Ahorlu, C. (2014). The use of social media among adolescents in Dar es Salaam and Mtwara, Tanzania. Reproductive Health Matters, 22(43), 178–186. https://doi.org/10.1016/S0968-8080(14)43756-X
  • PrakashYadav, G., & Rai, J. (2017). The Generation Z and their Social Media Usage: A Review and a Research Outline. Global Journal of Enterprise Information System, 9(2), 110–116. https://doi.org/10.18311/gjeis/2017/15748
  • Song, S., & Kim, H.-Y. (2022). Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions. Journal of Product & Brand Management.
  • Streiner, D. L. (2003). Starting at the Beginning: An Introduction to Coefficient Alpha and Internal Consistency. Journal of Personality Assessment, 80(1), 99–103. https://doi.org/10.1207/S15327752JPA8001_18 Vaske, J. J., Beaman, J., & Sponarski, C. C. (2017). Rethinking internal consistency in Cronbach’s alpha. Leisure Sciences, 39(2), 163–173.
  • Vieira, J., Frade, R., Ascenso, R., Prates, I., & Martinho, F. (2020). Generation Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sector. Administrative Sciences, 10, 103. https://doi.org/10.3390/admsci10040103
  • Vitelar, A. (2013). Like Me: Generation Z and the Use of Social Media for Personal Branding. Management Dynamics in the Knowledge Economy, 7, 257–268. https://doi.org/10.25019/MDKE/7.2.07
  • Wallace, E., Torres, P., Augusto, M., & Stefuryn, M. (2021). Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands. Journal of Business Research, 135, 519–531. https://doi.org/10.1016/j.jbusres.2021.06.058
  • Xie, L., Guan, X., Liu, B., & Huan, T.-C. T. (2021). The antecedents and consequences of the co-creation experience in virtual tourist communities: From the perspective of social capital in virtual space. Journal of Hospitality and Tourism Management, 48, 492–499.
  • Yılmazdoğan, O. C., Özhasar, Y., & Kılıç, Ö. (2021). Examining the effect of Fomo on conspicuous consumption and assimilation: A Study On Generation Z. Journal of Gastronomy, Hospitality and Travel, 2021, 4(2), 612-625
  • Zhang, C. B., Zhang, Z. P., Chang, Y., Li, T.-G., & Hou, R.-J. (2022). Effect of WeChat interaction on brand evaluation: A moderated mediation model of para-social interaction and affiliative tendency. Journal of Retailing and Consumer Services, 64.

How Perceptions of Travel Influencers on Instagram Affect Visit Intention? A Research on Generation Z from Zanzibar

Yıl 2022, Cilt: 11 Sayı: 22, 1 - 9, 31.12.2022

Safia Ujudi Mchavu Issa Mussa Ali Orhan Can Yılmazdoğan

Öz

This study was carried out to measure the perceptions of the Z generation living in Zanzibar towards social media influencers and to try to understand how these perceptions affect their travel intention. For this purpose, research is a type of quantitative study in which data are collected using online questionnaires and analyzed using the SPSS 21 program. 530 young people aged between 18 and 25 living in Zanzibar participated in the survey, and these young people are social media users who follow travel influencers on Instagram. Correlation and regression tests were performed to determine the relationship between variables. Significant relationships were found between self-disclosure, influencer's self-reflection, attitude towards post and visit intention used in the research. The findings show that travel influencers on Instagram play an important role in encouraging young local tourists to visit local attractions, which is good for the local economy.

Anahtar Kelimeler

Self-disclosure Influencer Attitude Toward Post Visit Intention Instagram Gen Z Zanzibar.

Kaynakça

  • Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65–77.
  • Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177–1190.
  • APA Dictionary of Psychology. Retrieved 17 April 2022, from https://dictionary.apa.org/
  • Arafa, A. E., Anzengruber, F., Mostafa, A. M., & Navarini, A. A. (2019). Perspectives of online surveys in dermatology. Journal of the European Academy of Dermatology and Venereology, 33(3), 511–520.
  • Ball, H. L. (2019). Conducting online surveys. Journal of Human Lactation, 35(3), 413–417.
  • Boateng, H., & Okoe, A. F. (2015). Consumers’ attitude towards social media advertising and their behavioural response: The moderating role of corporate reputation. Journal of Research in Interactive Marketing, 9(4), 299–312. https://doi.org/10.1108/JRIM-01-2015-0012
  • Caraka, R. E., Noh, M., Lee, Y., Toharudin, T., Yusra, Tyasti, A. E., Royanow, A. F., Dewata, D. P., Gio, P. U., Basyuni, M., & Pardamean, B. (2022). The Impact of Social Media Influencers Raffi Ahmad and Nagita Slavina on Tourism Visit Intentions across Millennials and Zoomers Using a Hierarchical Likelihood Structural Equation Model. Sustainability, 14(1), 524. https://doi.org/10.3390/su14010524
  • Carroll, B., & Ahuvia, A. (2006). Some Antecedents and Outcomes of Brand Love. Marketing Letters, 17, 79–89. https://doi.org/10.1007/s11002-006-4219-2
  • Chen, X., Hyun, S. S., & Lee, T. J. (2022). The effects of parasocial interaction, authenticity, and self-congruity on the formation of consumer trust in online travel agencies. International Journal of Tourism Research.
  • Dimock, M. (n.d.). Defining generations: Where Millennials end and Generation Z begins. Pew Research Center. Retrieved 9 April 2022, from https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/
  • Dobre, C., Milovan, A.-M., Duțu, C., Preda, G., & Agapie, A. (2021). The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 2532–2553. https://doi.org/10.3390/jtaer16070139
  • Entina, T., Karabulatova, I., Kormishova, A., Ekaterinovskaya, M., & Troyanskaya, M. (2021). Tourism Industry Management in the Global Transformation: Meeting the Needs of Generation Z. Polish Journal of Management Studies, 23(2), 130–148. https://doi.org/10.17512/pjms.2021.23.2.08
  • Greene, K., Derlega, V., & Mathews, A. (2006). Self-disclosure in personal relationships. Cambridge Handbook of Personal Relationships, 409–427.
  • Jaya, I., & Prianthara, I. (2020). Role of Social Media Influencers in Tourism Destination Image: How Does Digital Marketing Affect Purchase Intention? https://doi.org/10.2991/assehr.k.200331.114
  • Kastenholz, C. (2022). Council Post: Gen Z And The Rise Of Social Commerce. Forbes. Retrieved 15 April 2022, from https://www.forbes.com/sites/forbesagencycouncil/2021/05/17/gen-z-and-the-rise-of-social-commerce/
  • Khamis, R. M., & Geng, Y. (2021). Social Media Usage in Health Communication and Its Implications on Public Health Security: A Case Study of COVID-19 in Zanzibar. Online Journal of Communication and Media Technologies, 11(1), e202101. https://doi.org/10.30935/ojcmt/9575
  • Kim, M., & Kim, J. (2020). Destination authenticity as a trigger of tourists’ online engagement on social media. Journal of Travel Research, 59(7), 1238–1252.
  • Leung, X. Y., Sun, J., & Asswailem, A. (2022). Attractive females versus trustworthy males: Explore gender effects in social media influencer marketing in Saudi restaurants. International Journal of Hospitality Management, 103, 103207.
  • Lu, L. C., Chang, W. P., & Chang, H.-H. (2014). Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34, 258–266.
  • Maione, C. (2021). Quantifying plastics waste accumulations on coastal tourism sites in Zanzibar, Tanzania. Marine Pollution Bulletin, 168, 112418.
  • Masele, J. J., & Rwehikiza, D. P. (2021). Applications of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania. 18.
  • Mwandri, P., Lee, K.-W., & Sim, S. (2018). A statistical approach on demographic dynamics and population projection in Tanzania. Journal of the Korean Data And Information Science Society, 29, 567–576. https://doi.org/10.7465/jkdi.2018.29.2.567
  • Onofrei, G., Filieri, R., & Kennedy, L. (2022). Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors. Journal of Business Research, 142, 100–112. https://doi.org/10.1016/j.jbusres.2021.12.031
  • Pfeiffer, C., Kleeb, M., Mbelwa, A., & Ahorlu, C. (2014). The use of social media among adolescents in Dar es Salaam and Mtwara, Tanzania. Reproductive Health Matters, 22(43), 178–186. https://doi.org/10.1016/S0968-8080(14)43756-X
  • PrakashYadav, G., & Rai, J. (2017). The Generation Z and their Social Media Usage: A Review and a Research Outline. Global Journal of Enterprise Information System, 9(2), 110–116. https://doi.org/10.18311/gjeis/2017/15748
  • Song, S., & Kim, H.-Y. (2022). Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions. Journal of Product & Brand Management.
  • Streiner, D. L. (2003). Starting at the Beginning: An Introduction to Coefficient Alpha and Internal Consistency. Journal of Personality Assessment, 80(1), 99–103. https://doi.org/10.1207/S15327752JPA8001_18 Vaske, J. J., Beaman, J., & Sponarski, C. C. (2017). Rethinking internal consistency in Cronbach’s alpha. Leisure Sciences, 39(2), 163–173.
  • Vieira, J., Frade, R., Ascenso, R., Prates, I., & Martinho, F. (2020). Generation Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sector. Administrative Sciences, 10, 103. https://doi.org/10.3390/admsci10040103
  • Vitelar, A. (2013). Like Me: Generation Z and the Use of Social Media for Personal Branding. Management Dynamics in the Knowledge Economy, 7, 257–268. https://doi.org/10.25019/MDKE/7.2.07
  • Wallace, E., Torres, P., Augusto, M., & Stefuryn, M. (2021). Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands. Journal of Business Research, 135, 519–531. https://doi.org/10.1016/j.jbusres.2021.06.058
  • Xie, L., Guan, X., Liu, B., & Huan, T.-C. T. (2021). The antecedents and consequences of the co-creation experience in virtual tourist communities: From the perspective of social capital in virtual space. Journal of Hospitality and Tourism Management, 48, 492–499.
  • Yılmazdoğan, O. C., Özhasar, Y., & Kılıç, Ö. (2021). Examining the effect of Fomo on conspicuous consumption and assimilation: A Study On Generation Z. Journal of Gastronomy, Hospitality and Travel, 2021, 4(2), 612-625
  • Zhang, C. B., Zhang, Z. P., Chang, Y., Li, T.-G., & Hou, R.-J. (2022). Effect of WeChat interaction on brand evaluation: A moderated mediation model of para-social interaction and affiliative tendency. Journal of Retailing and Consumer Services, 64.
Toplam 33 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Turizm (Diğer)
Bölüm Araştırma Makalesi
Yazarlar

Safia Ujudi Mchavu 0000-0002-8417-7940

Issa Mussa Ali 0000-0003-3602-3856

Orhan Can Yılmazdoğan 0000-0003-0642-5395

Yayımlanma Tarihi 31 Aralık 2022
Kabul Tarihi 14 Kasım 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 11 Sayı: 22

Kaynak Göster

APA Mchavu, S. U., Ali, I. M., & Yılmazdoğan, O. C. (2022). How Perceptions of Travel Influencers on Instagram Affect Visit Intention? A Research on Generation Z from Zanzibar. Balkan Sosyal Bilimler Dergisi, 11(22), 1-9.
 Kapak Resmi İndir