Research Article
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PAZARLAMA SERMAYESİ, PSİKOLOJİK SERMAYE, İŞ ÇEKİCİLİĞİ ALGISI VE İŞ PERFORMANSI İLİŞKİSİ: PAZARLAMA PROFESYONEL MESLEK GRUPLARINDA BİR UYGULAMA

Year 2022, Volume: 17 Issue: 58, 737 - 759, 26.07.2022
https://doi.org/10.14783/maruoneri.1070551

Abstract

Bu araştırmanın amacı Türkiye’deki pazarlama profesyonel meslek mensuplarında psikolojik sermaye, pazarlama sermayesi, iş çekiciliği algısı ve iş performansı arasındaki nedensellik ilişkisini açıklayabilmektir. Araştırmada nicel araştırma yöntemi kullanılmıştır. Araştırmada veri toplama amacıyla anket kullanılmıştır. Anket 228 katılımcıyla çevrimiçi uygulanmıştır. Psikolojik sermaye, pazarlama sermayesi, iş çekiciliği algısı ve iş performansı literatürdeki ölçeklerden yararlanılarak ölçülmüştür. Araştırma modeli, SMART-PLS yöntemi kullanılarak kapsamlı bir şekilde test edilmiştir. Araştırma bulgularında pazarlama sermayesinin iş çekiciliği algısı üzerinde ve iş çekiciliği algısının da iş performansı üzerinde etkili olduğu görülmüştür. Psikolojik sermayenin ise iş çekiciliği üzerinde etkili olmadığı belirlenmiştir. Bu araştırma ile psikolojik sermaye, pazarlama sermayesi, iş çekiciliği algısı ve iş performansı ilişkisini pazarlama profesyonel meslek mensuplarına yönelik bütünleşik bir değerlendirme yapılmaktadır.

Supporting Institution

Kütahya Dumlupınar Üniversitesi

Project Number

2021-08

References

  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S. ve Yıldırım, E. (2005). Sosyal Bilimlerde Araştırma Yöntemleri SPSS Uygulamalı. 4. Baskı, Sakarya: Sakarya Kitabevi.
  • Anderson, J. C. & Gerbing, D. W. (1988), “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach”, Psychological Bulletin, 103, 411-423.
  • Avey, J. B., Reichard, R. J., Luthans, F.; and Mhatre, K. H. (2011), “Meta-Analysis of the Impact of Positive Psychological Capital on Employee Attitudes, Behaviors, and Performance”, Management Department Faculty Publications. 140.
  • Bankacı, U. (2016), “Psikolojik Sermaye Kavramı Üzerine Bir İnceleme”, Florya Chronicles of Political Economy, Year 2 Number 2, 59-79.
  • Büyüköztürk, Ş., Çakmak, E. K., Akgün, Ö. E., Karadeniz, Ş. ve Demirel, F. (2014). Bilimsel Araştırma Yöntemleri. Ankara: Pegem Akademi.
  • Caıllıer, J. G. (2010), “Factors Affectıng Job Performance In Publıc Agencıes”, Public Performance & Management Review, Vol. 34, No. 2, pp. 139-165.
  • Christen, M., Iyer, G., Soberman, D. (2005), “Job Satisfaction, Job Performance and Effort: A RE- Examination”, Faculty Research.
  • Creswell, J. W. (2017). Karma Yöntem Araştırmalarına Giriş. Mustafa Sözbilir, Suat Çelik, İbrahim H. Acar, Yüksel Göktaş (Çev). 1. Baskı, Ankara: Pegem Akademi.
  • Çavuş, M. F. and Ayşe Gökçen, A. (2015), “Psychological Capital: Definition, Components and Effects, British Journal of Education”, Society & Behavioural Science, 5(3): 244-255, no.BJESBS.2015.021.
  • Çetin, F. ve Basım, N. (2012), “Orgutsel Psikolojik Sermaye: Bir Olcek Uyarlama Calısması”, Amme İdaresi Dergisi, Cilt 45, Sayı 1, s.121-137.
  • Ercan, İ. ve Kan, İ. (2004), “Ölçeklerde Güvenirlik ve Geçerlik”, Uludağ Üniversitesi Tıp Fakültesi Dergisi, 30(3): 211-216.
  • Fornell, C. & Larcker, D. F. (1981), “Evaluating Structural Equation Models With Unobservable Variables and Measurement Error”, Journal of Marketing Research, 18, 39-50.
  • Ghasemy, M., Díaz, I. M. and Gaskin, J. E. (2020), “The Roles of Supervisory Support and Involvement in Influencing Scientists’ Job Satisfaction to Ensure the Achievement of SDGs in Academic Organizations”, SAGE Open, 1–17.
  • Griffith, D. A., Yalcinkaya, G. Calantone, R. J. (2010), “Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?”, Journal of World Business 45, 217–227.
  • Griffith, D.A. & Lusch, R. F. (2007), “Getting Marketers to Invest in Firm- Specific Capital”, Journal of Marketing, Vol. 71, 129–145.
  • Gupta, M. and Shaheen, M. (2018), “Does work engagement enhance general well-being and control at work? Mediating role of psychological capital”, Evidence-based HRM: a Global Forum for Empirical Scholarship, Vol. 6 No. 3, pp. 272-286.
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E. & Tatham, R. L. (2014). Multivariate Data Analysis. (7th Edition). Pearson, Prentice Hall, New Jersey.
  • Hair, J. F., Risher, J. J., Sarstedt, M. and Ringle, C. M. (2018), “When to use and how to report the results of PLS-SEM, European Business Review”, Vol. 31 No. 1, pp. 2-24
  • Henseler, J., Ringle, C. M. and Sarstedt, M. (2015), “A new criterion for assessing discriminant validity in variance-based structural equation modeling”, J. of the Acad. Mark. Sci. 43:115–135.
  • Karatepe, O. M and Karadas, G. (2015), “Do psychological capital and work engagement foster frontline employees’ satisfaction? A study in the hotel industry”, International Journal of Contemporary Hospitality Management Vol. 27 No. 6, pp. 1254-1278.
  • Ke, J. L. and Deng, X.T. (2018), “Family-Friendly Human Resource Practice, Organizational Commitment, and Job Performance among Employees: The Mediating Role of Workplace Spirituality”, Journal of Human Resource and Sustainability Studies , 6, 81-91.
  • Kim, T. T., Karatepe, O. M., Lee, G., Lee, S., Hur, K and Xijing, C. (2017), “Does hotel employees’ quality of work life mediate the effect of psychological capital on job outcomes?”, International Journal of Contemporary Hospitality Management, Vol. 29 No. 6, pp. 1638-1657.
  • Laghi, E. Marcantonio, M. D. Cillo, V. Paoloni, V. (2020), “The relational side of intellectual capital: an empirical study on brand value evaluation and financial performance”, Journal of Intellectual Capital, Emerald Publishing Limited, 1469-1930.
  • Légal, J. B. and Meyer, T. (2009), “Goal Priming and Self-Efficacy: Independent Contributions to Motor Performance, Perceptual and Motor Skills”, Ammons Scientific, 108 (2), pp.383-391.
  • Luthans, F. (2002), “The need for and meaning of Essay positive organizational behavior”, Journal of Organizational Behavior J. Organiz. Behav. 23, 695–706.
  • Luthans, F. and Church, A. H. (2002), “Positive Organizational Behavior: Developing and Managing Psychological Strengths and Executive Commentary”, The Academy of Management Executive Theme: Focusing on the Positive and Avoiding the Negative, Vol. 16, No. 1, pp. 57-75.
  • Luthans, F. and Youssef, C. M. (2007), “Emerging Positive Organizational Behavior”, Leadership Institute Faculty Publications, 8, 85-101.
  • Luthans, F., Avey, J. B., Avolio, B. J. and Peterson, S. (2010), “The Development and Resulting Performance Impact of Positive Psychological Capital”, Management Department Faculty Publications. 157.
  • Luthans, F., Avey, J., Avolio, B., Norman, M. and Combs, G. (2006), “Psychological Capital Development: Toward a Micro-Intervention”, Management Department Faculty Publications. 146.
  • Luthans, F., Avolio, B. J., Avey, J. B., and Norman, S. M. (2007), “Positive Psychological Capital: Measurement and Relationship with Performance and Satisfaction”, Leadership Institute Faculty Publications. 11.
  • Luthans, F., Luthans, K. W., Luthans, B. C. (2004), “Positive psychological capital: Beyond human and social capital”, Business Horizons 47/1, (45-50).
  • Mortazavi, S., Yazdi, S. V. S., Amini, A. (2012), “The Role of the Psychological Capital on Quality of Work Life And organization performance”, Institute of Interdisciplinary Business Research, 2 0 6, VOL 4, NO 2.
  • Naıdu, M. P. and Kasthurı, G.V.K. (2021), “Data to model the effect of Inventory turnover Efficiency on Automobile firm’s Profitability and Enterprise value: A partial least squares structural equation modeling approach (PLS-SEM)”, Journal of Contemporary Issues in Business and Government, Vol. 27, No. 3.
  • Netemeyer, R. G., Bearden, W. O. & Sharma, S. (2003). Scaling Procedures: İssues and Applications. SAGE Publications, Thousand Oaks, California.
  • Ngo, T.T. (2021), “Impact of Psychological Capital on Job Performance and Job Satisfaction: A Case Study in Vietnam”, Journal of Asian Finance, Economics and Business, Vol 8, No , 0495–0503.
  • Nguyen, D. T., Nguyen, D. P., & Tran H. M., (2014), “Marketers' psychological capital and performance: The mediating role of quality of work life, job effort and job attractiveness”, Asia Pacific Journal of Business Administration, Vol. 6 Issue: 1, pp.36-48.
  • Nguyen, D. T., Nguyen, T. M. T. & Clifford J. S. (2017), “Diffusing market orientation to drive marketing capital: evidence from Vietnam”, Journal of Strategic Marketing, pp, 1-13.
  • Nguyen, T. D. & Nguyen, T. T. M. (2011), “Firm‐specific marketing capital and job satisfaction of marketers: Evidence from Vietnam”, The Learning Organization, Vol. 18 Issue: 3, pp.251-263.
  • Nguyen, T. D. (2017), “A Configurational Role of Human Capital Resources in the Quality of Work Life of Marketers: FsQCA and SEM Findings from Vietnam”, Applied Research Quality Life, 017-9535-6.
  • Nguyen, T. D. and Nguyen T. A. H. (2020), “The relationship between taskoriented leadership style, psychological capital, job satisfaction and organizational commitment: evidence from Vietnamese small and mediumsized Enterprises”, Journal of Advances in Management Research, Vol. 17 No. 4, pp. 583-604.
  • Nguyen, T. D., & Nguyen, T. T. M. (2012), “Psychological capital, quality of work life and quality of life of marketers: Evidence from Vietnam”. Journal of Macromarketing, 32, 82–90.
  • Nguyen, T. D., Nguyen D. P., Tran H. M., & Nguyen T. M. (2018), “Marketers’ human capital resources and job performance”, Marketing Intelligence & Planning, Vol. 36 Issue: 1, pp.124-137.
  • Nguyen, T. D., Nguyen, P. D., Tran, Q. HM. (2011), “Marketers’ psychological capital and performance”, Anzam, Page 1 of 19. Patton, M. Q. & Zayimoğlu Ö. F. (2014). Nitel Araştırma ve Değerlendirme Yöntemleri. Mesut Bütün, Selçuk Beşir Demir (çev.), 3. Baskı, Ankara: Pegem Akademi.
  • Peterson, S. J., Luthans, F., Avolio, B. J., Walumbwa, F. and Zhang, Z. (2011), “Psychological Capital and Employee Performance: A Latent Growth Modeling Approach”, Management Department Faculty Publications. 143.
  • Safavi, H. P. and Bouzari, B. (2019), “The association of psychological capital, career adaptability and career, competency among hotel frontline employees”, Tourism Management Perspectives, 30, 65–74.
  • Salha, H., Cinnioğlu, H., ve Yazıt, H. (2016), “Psikolojik Sermayenin İş Tatminine Etkisi: Tekirdağ’daki Yiyecek İçecek İşletmeleri Üzerine Bir Araştırma”, 3rd International Congress of Tourism & Management Researches, 371
  • Sarstedt, M., Ringle, C. M. and Hair, J. F. (2017), “Partial Least Squares Structural Equation Modeling”, Springer International Publishing AG.
  • Stiles, P. (2017), “Human capital and performance: A literature review”, Human capital and performance, 1-42
  • Sun, X. J. (2016), “Psychological Empowerment on Job Performance—Mediating Effect of Job Satisfaction”, Psychology, 7, 584-590.
  • Youssef, C. M. and Luthans, F. (2007), “Positive Organizational Behavior in the Workplace: The Impact of Hope, Optimism, and Resilience”, Management Department Faculty Publications. 36.

Relationship between marketing capital, psychological capital, perception of job attractiveness and job performance: a practice in marketing professionals

Year 2022, Volume: 17 Issue: 58, 737 - 759, 26.07.2022
https://doi.org/10.14783/maruoneri.1070551

Abstract

This research aims to explain the causal relationship between psychological capital, marketing capital, job attractiveness perception, and job performance in marketing professionals in Turkey. The quantitative research method was used in the study. A questionnaire was used for data collection in the research. The questionnaire was administered online with 228 participants. Psychological capital, marketing capital, perception of job attractiveness, and job performance were measured using the scales in the literature. The research model has been extensively tested using the Smartpls method. As a result of the data analysis, it has been seen that marketing capital has been affected the perception of job attractiveness and the perception of job attractiveness affects job performance. It has been determined that psychological capital has been not affected job attractiveness. This research, an integrated evaluation of the relationship between psychological capital, marketing capital, perception of job attractiveness, and job performance is made for marketing professionals.

Project Number

2021-08

References

  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S. ve Yıldırım, E. (2005). Sosyal Bilimlerde Araştırma Yöntemleri SPSS Uygulamalı. 4. Baskı, Sakarya: Sakarya Kitabevi.
  • Anderson, J. C. & Gerbing, D. W. (1988), “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach”, Psychological Bulletin, 103, 411-423.
  • Avey, J. B., Reichard, R. J., Luthans, F.; and Mhatre, K. H. (2011), “Meta-Analysis of the Impact of Positive Psychological Capital on Employee Attitudes, Behaviors, and Performance”, Management Department Faculty Publications. 140.
  • Bankacı, U. (2016), “Psikolojik Sermaye Kavramı Üzerine Bir İnceleme”, Florya Chronicles of Political Economy, Year 2 Number 2, 59-79.
  • Büyüköztürk, Ş., Çakmak, E. K., Akgün, Ö. E., Karadeniz, Ş. ve Demirel, F. (2014). Bilimsel Araştırma Yöntemleri. Ankara: Pegem Akademi.
  • Caıllıer, J. G. (2010), “Factors Affectıng Job Performance In Publıc Agencıes”, Public Performance & Management Review, Vol. 34, No. 2, pp. 139-165.
  • Christen, M., Iyer, G., Soberman, D. (2005), “Job Satisfaction, Job Performance and Effort: A RE- Examination”, Faculty Research.
  • Creswell, J. W. (2017). Karma Yöntem Araştırmalarına Giriş. Mustafa Sözbilir, Suat Çelik, İbrahim H. Acar, Yüksel Göktaş (Çev). 1. Baskı, Ankara: Pegem Akademi.
  • Çavuş, M. F. and Ayşe Gökçen, A. (2015), “Psychological Capital: Definition, Components and Effects, British Journal of Education”, Society & Behavioural Science, 5(3): 244-255, no.BJESBS.2015.021.
  • Çetin, F. ve Basım, N. (2012), “Orgutsel Psikolojik Sermaye: Bir Olcek Uyarlama Calısması”, Amme İdaresi Dergisi, Cilt 45, Sayı 1, s.121-137.
  • Ercan, İ. ve Kan, İ. (2004), “Ölçeklerde Güvenirlik ve Geçerlik”, Uludağ Üniversitesi Tıp Fakültesi Dergisi, 30(3): 211-216.
  • Fornell, C. & Larcker, D. F. (1981), “Evaluating Structural Equation Models With Unobservable Variables and Measurement Error”, Journal of Marketing Research, 18, 39-50.
  • Ghasemy, M., Díaz, I. M. and Gaskin, J. E. (2020), “The Roles of Supervisory Support and Involvement in Influencing Scientists’ Job Satisfaction to Ensure the Achievement of SDGs in Academic Organizations”, SAGE Open, 1–17.
  • Griffith, D. A., Yalcinkaya, G. Calantone, R. J. (2010), “Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?”, Journal of World Business 45, 217–227.
  • Griffith, D.A. & Lusch, R. F. (2007), “Getting Marketers to Invest in Firm- Specific Capital”, Journal of Marketing, Vol. 71, 129–145.
  • Gupta, M. and Shaheen, M. (2018), “Does work engagement enhance general well-being and control at work? Mediating role of psychological capital”, Evidence-based HRM: a Global Forum for Empirical Scholarship, Vol. 6 No. 3, pp. 272-286.
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E. & Tatham, R. L. (2014). Multivariate Data Analysis. (7th Edition). Pearson, Prentice Hall, New Jersey.
  • Hair, J. F., Risher, J. J., Sarstedt, M. and Ringle, C. M. (2018), “When to use and how to report the results of PLS-SEM, European Business Review”, Vol. 31 No. 1, pp. 2-24
  • Henseler, J., Ringle, C. M. and Sarstedt, M. (2015), “A new criterion for assessing discriminant validity in variance-based structural equation modeling”, J. of the Acad. Mark. Sci. 43:115–135.
  • Karatepe, O. M and Karadas, G. (2015), “Do psychological capital and work engagement foster frontline employees’ satisfaction? A study in the hotel industry”, International Journal of Contemporary Hospitality Management Vol. 27 No. 6, pp. 1254-1278.
  • Ke, J. L. and Deng, X.T. (2018), “Family-Friendly Human Resource Practice, Organizational Commitment, and Job Performance among Employees: The Mediating Role of Workplace Spirituality”, Journal of Human Resource and Sustainability Studies , 6, 81-91.
  • Kim, T. T., Karatepe, O. M., Lee, G., Lee, S., Hur, K and Xijing, C. (2017), “Does hotel employees’ quality of work life mediate the effect of psychological capital on job outcomes?”, International Journal of Contemporary Hospitality Management, Vol. 29 No. 6, pp. 1638-1657.
  • Laghi, E. Marcantonio, M. D. Cillo, V. Paoloni, V. (2020), “The relational side of intellectual capital: an empirical study on brand value evaluation and financial performance”, Journal of Intellectual Capital, Emerald Publishing Limited, 1469-1930.
  • Légal, J. B. and Meyer, T. (2009), “Goal Priming and Self-Efficacy: Independent Contributions to Motor Performance, Perceptual and Motor Skills”, Ammons Scientific, 108 (2), pp.383-391.
  • Luthans, F. (2002), “The need for and meaning of Essay positive organizational behavior”, Journal of Organizational Behavior J. Organiz. Behav. 23, 695–706.
  • Luthans, F. and Church, A. H. (2002), “Positive Organizational Behavior: Developing and Managing Psychological Strengths and Executive Commentary”, The Academy of Management Executive Theme: Focusing on the Positive and Avoiding the Negative, Vol. 16, No. 1, pp. 57-75.
  • Luthans, F. and Youssef, C. M. (2007), “Emerging Positive Organizational Behavior”, Leadership Institute Faculty Publications, 8, 85-101.
  • Luthans, F., Avey, J. B., Avolio, B. J. and Peterson, S. (2010), “The Development and Resulting Performance Impact of Positive Psychological Capital”, Management Department Faculty Publications. 157.
  • Luthans, F., Avey, J., Avolio, B., Norman, M. and Combs, G. (2006), “Psychological Capital Development: Toward a Micro-Intervention”, Management Department Faculty Publications. 146.
  • Luthans, F., Avolio, B. J., Avey, J. B., and Norman, S. M. (2007), “Positive Psychological Capital: Measurement and Relationship with Performance and Satisfaction”, Leadership Institute Faculty Publications. 11.
  • Luthans, F., Luthans, K. W., Luthans, B. C. (2004), “Positive psychological capital: Beyond human and social capital”, Business Horizons 47/1, (45-50).
  • Mortazavi, S., Yazdi, S. V. S., Amini, A. (2012), “The Role of the Psychological Capital on Quality of Work Life And organization performance”, Institute of Interdisciplinary Business Research, 2 0 6, VOL 4, NO 2.
  • Naıdu, M. P. and Kasthurı, G.V.K. (2021), “Data to model the effect of Inventory turnover Efficiency on Automobile firm’s Profitability and Enterprise value: A partial least squares structural equation modeling approach (PLS-SEM)”, Journal of Contemporary Issues in Business and Government, Vol. 27, No. 3.
  • Netemeyer, R. G., Bearden, W. O. & Sharma, S. (2003). Scaling Procedures: İssues and Applications. SAGE Publications, Thousand Oaks, California.
  • Ngo, T.T. (2021), “Impact of Psychological Capital on Job Performance and Job Satisfaction: A Case Study in Vietnam”, Journal of Asian Finance, Economics and Business, Vol 8, No , 0495–0503.
  • Nguyen, D. T., Nguyen, D. P., & Tran H. M., (2014), “Marketers' psychological capital and performance: The mediating role of quality of work life, job effort and job attractiveness”, Asia Pacific Journal of Business Administration, Vol. 6 Issue: 1, pp.36-48.
  • Nguyen, D. T., Nguyen, T. M. T. & Clifford J. S. (2017), “Diffusing market orientation to drive marketing capital: evidence from Vietnam”, Journal of Strategic Marketing, pp, 1-13.
  • Nguyen, T. D. & Nguyen, T. T. M. (2011), “Firm‐specific marketing capital and job satisfaction of marketers: Evidence from Vietnam”, The Learning Organization, Vol. 18 Issue: 3, pp.251-263.
  • Nguyen, T. D. (2017), “A Configurational Role of Human Capital Resources in the Quality of Work Life of Marketers: FsQCA and SEM Findings from Vietnam”, Applied Research Quality Life, 017-9535-6.
  • Nguyen, T. D. and Nguyen T. A. H. (2020), “The relationship between taskoriented leadership style, psychological capital, job satisfaction and organizational commitment: evidence from Vietnamese small and mediumsized Enterprises”, Journal of Advances in Management Research, Vol. 17 No. 4, pp. 583-604.
  • Nguyen, T. D., & Nguyen, T. T. M. (2012), “Psychological capital, quality of work life and quality of life of marketers: Evidence from Vietnam”. Journal of Macromarketing, 32, 82–90.
  • Nguyen, T. D., Nguyen D. P., Tran H. M., & Nguyen T. M. (2018), “Marketers’ human capital resources and job performance”, Marketing Intelligence & Planning, Vol. 36 Issue: 1, pp.124-137.
  • Nguyen, T. D., Nguyen, P. D., Tran, Q. HM. (2011), “Marketers’ psychological capital and performance”, Anzam, Page 1 of 19. Patton, M. Q. & Zayimoğlu Ö. F. (2014). Nitel Araştırma ve Değerlendirme Yöntemleri. Mesut Bütün, Selçuk Beşir Demir (çev.), 3. Baskı, Ankara: Pegem Akademi.
  • Peterson, S. J., Luthans, F., Avolio, B. J., Walumbwa, F. and Zhang, Z. (2011), “Psychological Capital and Employee Performance: A Latent Growth Modeling Approach”, Management Department Faculty Publications. 143.
  • Safavi, H. P. and Bouzari, B. (2019), “The association of psychological capital, career adaptability and career, competency among hotel frontline employees”, Tourism Management Perspectives, 30, 65–74.
  • Salha, H., Cinnioğlu, H., ve Yazıt, H. (2016), “Psikolojik Sermayenin İş Tatminine Etkisi: Tekirdağ’daki Yiyecek İçecek İşletmeleri Üzerine Bir Araştırma”, 3rd International Congress of Tourism & Management Researches, 371
  • Sarstedt, M., Ringle, C. M. and Hair, J. F. (2017), “Partial Least Squares Structural Equation Modeling”, Springer International Publishing AG.
  • Stiles, P. (2017), “Human capital and performance: A literature review”, Human capital and performance, 1-42
  • Sun, X. J. (2016), “Psychological Empowerment on Job Performance—Mediating Effect of Job Satisfaction”, Psychology, 7, 584-590.
  • Youssef, C. M. and Luthans, F. (2007), “Positive Organizational Behavior in the Workplace: The Impact of Hope, Optimism, and Resilience”, Management Department Faculty Publications. 36.
There are 50 citations in total.

Details

Primary Language Turkish
Journal Section Makale Başvuru
Authors

Aydın Kayabaşı 0000-0001-6955-7948

Burcu Mucan Özcan 0000-0002-6499-4660

Fatma Demirağ 0000-0001-7520-6706

Project Number 2021-08
Publication Date July 26, 2022
Published in Issue Year 2022 Volume: 17 Issue: 58

Cite

APA Kayabaşı, A., Mucan Özcan, B., & Demirağ, F. (2022). PAZARLAMA SERMAYESİ, PSİKOLOJİK SERMAYE, İŞ ÇEKİCİLİĞİ ALGISI VE İŞ PERFORMANSI İLİŞKİSİ: PAZARLAMA PROFESYONEL MESLEK GRUPLARINDA BİR UYGULAMA. Öneri Dergisi, 17(58), 737-759. https://doi.org/10.14783/maruoneri.1070551

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Öneri

Marmara UniversityInstitute of Social Sciences

Göztepe Kampüsü Enstitüler Binası Kat:5 34722  Kadıköy/İstanbul

e-ISSN: 2147-5377