Review
Year 2006,
Volume: 7 Issue: 26, 143 - 146, 15.06.2006
Abstract
ÖzetıBu çalışmada işletmelerin iç ve dış çevreleri tarafından nasıl algılandıklarına ilişkin bir kavram olan saygınlık kavramı ve saygınlık yönetimi ele alınmaktadır. Kurumsal imaj, kurum kimliği, marka olmak gibi son dönemde öne çıkan ve birbiri ile yakut ilişkileri yüzünden karıştırılan kavramlar içerisinde en geniş içeriğe sahip kavram olan saygınlık kavramı işletmenin nasıl algılandığı ile yakından ilgilidir. Ama bu algının işletmenin vizyonu, performansı, politikaları, liderliği gibi dinamik etkenlerle şekillenen yine dinamik bir içeriğinin olduğu unutulmamalıdır. Bu açıdan saygınlık kavramının süreç yaklaşımı içerisinde ele alınarak bir yönetim modeline oturtulması kaçınılmazdır. Saygınlık yönetimi olarak nitelediğimiz bu yaklaşım şirketlerin iç ve dış çevrelerindeki tüm kesimlerle ilişkili dinamik ve bütüncül bir yaklaşımdır.
Keywords
References
- [1] Webley, S. (2003). Reputation and Trust. Journal of Conınıunication Management, 8(1), 9-12.
- [2] Dovvling, G.R. (2004). Corporate Reputations: Should You Compete On Yours? California Management Review, 46(3), 19-36.
- [3] Resnick, J.T. (2004). Corporate reputation: Managing corporate reputation - applying rigorous measures to a key asset. Journal of Business Strategy, 25(6), 30-38.
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- [5] (1989). Redhouse İngilizce Türkçe Sözlük. 16. Baskı. İstanbul: Redhouse Yayınevi.
- [6] Tucker, L. & Melewar, T.C. (2005). Corporate Reputation and Crisis Management: The Threat and Manageability of Anti-corporatism. Corporate Reputation Review, 7(4), 377.
- [7] Weiss, A.M.; Anderson, E. & Maclnnis, D.J. (1999). Reputation Management as a Motivation for Sales Structure Decisions. Journal of Marketing, 65(4), 74-89.
- [8] Fombrun, C. (1996). Reputation: Realising Value from the Corporate Image. Boston: Harvard Business School Press.
- [9] Fombrun, C. & Shanley M. (1990). “What’s in a name? Reputation building and corporate strategy”. Academy of Management Journal, 33(2), 233-258.
- [10] Çömelişsen, J.P. (2003). “Change, continuity and progress: The concept of Integrated Marketing Communications and marketing Communications practice”. Journal of Strategic Marketing, 11,217-234.
- [11] Dowling, G.R. (1988). Measuring Corporate Images. Journal of Business Research, 17(1). 27-34.
- [12] Jean-Philippe, B. & Keim, G.D. (2005). Corporate Political Strategies For Widely Salient Issues. Academy of Management Review, 30(3), 555-576.
- [13] Lewis, S. (2003). Reputation and corporate responsibility. Journal of Communication Management, 7(4). 356-364.
- [14] Hayvvood, R. (2002). Manage Your Reputation. 2nd Ed. London: Kogan Page.
- [15] Rossiter, J.R. & Percy, L. (1997). Advertising Communications & Promotion Management. New York: McGraw-Hill.
- [16] Brady, A. (2005). The seven elements of reputation management. Corporate Responsibility Management, 1 (5), 12-13.
Year 2006,
Volume: 7 Issue: 26, 143 - 146, 15.06.2006
Abstract
References
- [1] Webley, S. (2003). Reputation and Trust. Journal of Conınıunication Management, 8(1), 9-12.
- [2] Dovvling, G.R. (2004). Corporate Reputations: Should You Compete On Yours? California Management Review, 46(3), 19-36.
- [3] Resnick, J.T. (2004). Corporate reputation: Managing corporate reputation - applying rigorous measures to a key asset. Journal of Business Strategy, 25(6), 30-38.
- [4] Deephouse, D. (2002). The term 'reputation management': Users, uses and the trademark tradeoff. Corporate Reputation Review, 5(1), 9-18.
- [5] (1989). Redhouse İngilizce Türkçe Sözlük. 16. Baskı. İstanbul: Redhouse Yayınevi.
- [6] Tucker, L. & Melewar, T.C. (2005). Corporate Reputation and Crisis Management: The Threat and Manageability of Anti-corporatism. Corporate Reputation Review, 7(4), 377.
- [7] Weiss, A.M.; Anderson, E. & Maclnnis, D.J. (1999). Reputation Management as a Motivation for Sales Structure Decisions. Journal of Marketing, 65(4), 74-89.
- [8] Fombrun, C. (1996). Reputation: Realising Value from the Corporate Image. Boston: Harvard Business School Press.
- [9] Fombrun, C. & Shanley M. (1990). “What’s in a name? Reputation building and corporate strategy”. Academy of Management Journal, 33(2), 233-258.
- [10] Çömelişsen, J.P. (2003). “Change, continuity and progress: The concept of Integrated Marketing Communications and marketing Communications practice”. Journal of Strategic Marketing, 11,217-234.
- [11] Dowling, G.R. (1988). Measuring Corporate Images. Journal of Business Research, 17(1). 27-34.
- [12] Jean-Philippe, B. & Keim, G.D. (2005). Corporate Political Strategies For Widely Salient Issues. Academy of Management Review, 30(3), 555-576.
- [13] Lewis, S. (2003). Reputation and corporate responsibility. Journal of Communication Management, 7(4). 356-364.
- [14] Hayvvood, R. (2002). Manage Your Reputation. 2nd Ed. London: Kogan Page.
- [15] Rossiter, J.R. & Percy, L. (1997). Advertising Communications & Promotion Management. New York: McGraw-Hill.
- [16] Brady, A. (2005). The seven elements of reputation management. Corporate Responsibility Management, 1 (5), 12-13.
There are 16 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Eski Sayılar |
| Authors | |
| Publication Date | June 15, 2006 |
| Published in Issue | Year 2006 Volume: 7 Issue: 26 |
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Öneri
Marmara UniversityInstitute of Social Sciences
Göztepe Kampüsü Enstitüler Binası Kat:5 34722 Kadıköy/İstanbul
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