Systematic Reviews and Meta Analysis
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ChatGPT and Tourism: What Does the Research Tell Us?

Year 2024, Volume: 5 Issue: 1, 1 - 11, 28.03.2024
https://doi.org/10.54493/jgttr.1384089

Abstract

The aim of this research is to provide an overview of the ChatGPT and tourism-oriented research in the literature and to identify potential directions for future research. For this purpose, electronic databases (Google Scholar, Scopus and Web of Science) were searched between April 10 and June 10, 2023, taking into account some criteria. As a result of this search, 12 scientific publications were obtained. The data obtained were evaluated through a systematic literature review. The research findings show that ChatGPT and tourism-focused researches are concentrated on three issues: the usage areas of ChatGPT, positive and negative effects of ChatGPT. According to the results of the research, ChatGPT has positive effects on operations, marketing and sustainability, while it causes negative effects on ethics, privacy and security issues.The results of the research are evaluated in two sections under the titles of advantages and disadvantages of ChatGPT.

Project Number

2717-6924

References

  • Albayrak, N., Özdemir, A., & Zeydan, E. (2018, May). An Overview of Artificial İntelligence Based Chatbots and an Examplechatbot Application. In 2018 26th Signal Processing and Communications Applications Conference (SIU) (pp. 1-4). IEEE. https://www.doi.org/10.1109/SIU.2018.8404430
  • Ali, F., & OpenAI, Inc, C. (2023). Let the Devil Speak for İtself: Should ChatGPT be Allowed or Banned in Hospitality and Tourism Schools? Journal of Global Hospitality and Tourism, 2(1), 1-6. https://www.doi.org/10.5038/2771-5957.2.1.1016
  • Al-Sharafi, M. A., Al-Emran, M., Arpaci, I., Iahad, N. A., AlQudah, A. A., Iranmanesh, M., & Al-Qaysi, N. (2023). Generation Z use of artificial intelligence products and its impact on environmental sustainability: A cross-cultural comparison. Computers in Human Behavior, 143, 107708.
  • Bilgihan, A. (2023). Re-Imagining Hotel Marketing: Unlocking New Revenue Streams With Next-Gen Technologies. https://www.hospitalitynet.org/opinion/4116752.html
  • Bukar, U., Sayeed, M. S., Razak, S. F. A., Yogarayan, S., & Amodu, O. A. (2023). Text analysis of chatgpt as a tool for academic progress or exploitation. Available at SSRN 4381394. http://dx.doi.org/10.2139/ssrn.4381394
  • Brockman, G. Sutskever, İ., & OpenAI. (2015). Introducing OpenAI, OpenAI Blog; https://openai.com/blog/introducingopenai#GregBrockman
  • Brockman, G., Atty, E., Georges, E., Jang, J., Kilpatrick, L., Lim, R., Miller, L. & Pokrass, M. (2023). Introducing ChatGPT and Whisper APIs, OpenAI Blog, https://openai.com/blog/introducing-chatgpt-and-whisper-apis Carvalho, I. & Ivanov, S. (2023). ChatGPT for Tourism: Applications, Benefits and Risks, Tourism Review, https://doi.org/10.1108/TR-02-2023-0088
  • Dawes, J. (2023a). GetYourGuide Joins Kayak and Expedia With a ChatGPT Plugin, https://skift.com/2023/05/25/getyourguidejoins-kayak-and-expedia-with-a-chatgpt-plugin/
  • Dawes, J. (2023b). Google’s New Generative AI Tools for the Travel Sector, https://skift.com/2023/05/10/new-google-tools-usinggenerative-ai-are-relevant-to-travel-sector/
  • Dimitriadou, E., & Lanitis, A. (2023). A critical evaluation, challenges, and future perspectives of using artificial intelligence and emerging technologies in smart classrooms. Smart Learning Environments, 10(1), 1-26. https://doi.org/10.1186/s40561-023-00231-3
  • Dwivedi, Y. K., Kshetri, N., Hughes, L., Slade, E. L., Jeyaraj, A., Kar, A. K., ... & Wright, R. (2023). So What if ChatGPT Wrote İt?Multidisciplinary Perspectives On Opportunities, Challenges And İmplications Of Generative Conversational AI For Research, Practice And Policy. International Journal of Information Management, 71, 102642. https://doi.org/10.1016/j.ijinfomgt.2023.102642
  • Erul, E., & Işın, A. (2023). ChatGPT ile Sohbetler: Turizmde ChatGPT’nin Önemi. Journal of Tourism and Gastronomy Studies, 11(1), 780-793. https://doi.org/10.21325/jotags.2023.1217
  • Fan, Z., Yan, Z., & Wen, S. (2023). Deep learning and artificial intelligence in sustainability: a review of SDGs, renewable energy, and environmental health. Sustainability, 15(18), 13493. https://doi.org/10.3390/su151813493
  • Farhat, F., Sohail, S. S. & Madsen, D. Ø. (2023). How Trustworthy is ChatGPT? The Case of Bibliometric Analyses. Preprints.org, 2023030479. https://doi.org/10.20944/preprints202303.0479.v1
  • Fırat, M. (2023). How Chat GPT Can Transform Autodidactic Experiences And Open Education. Department of Distance Education, Open Education Faculty, Anadolu Unive. https://doi.org/10.31219/osf.io/9ge8m
  • Flyr & Skift (2023). Skift Webinar: How AI Can Improve the Airline Customer Experience, https://skift.com/2023/05/09/skiftwebinar-how-ai-can-improve-the-airline-customer-experience/
  • García-Madurga, M. Á., & Grilló-Méndez, A. J. (2023). Artificial Intelligence in the tourism industry: An overview of reviews. Administrative Sciences, 13(8), 172. https://doi.org/10.3390/admsci13080172
  • Ghosh, A. (2023). India Daily: MakeMyTrip Taps AI to Improve Voice Search for Travel, https://skift.com/2023/05/08/indiadaily-makemytrip-taps-ai-to-improve-voice-search-for-travel/
  • Gilson, A., Safranek, C. W., Huang, T., Socrates, V., Chi, L., Taylor, R. A., & Chartash, D. (2023). How Does CHATGPT Perform On The United States Medical Licensing Examination? the implications of large language models for medical education and knowledge assessment. JMIR Medical Education, 9(1), e45312. https://doi.org/10.2196/45312
  • Grant, M. J., & Booth, A. (2009). A typology of reviews: an analysis of 14 review types and associated methodologies. Health information & libraries journal, 26(2), 91-108. https://doi.org/10.1111/j.1471-1842.2009.00848.x
  • Gupta, B., Mufti, T., Sohail, S. S., & Madsen, D. Ø. (2023). ChatGPT: A Brief Narrative Review. Preprints.org. https://doi.org/10.20944/preprints202304.0158.v1 Gursoy, D., Li, Y., & Song, H. (2023). ChatGPT and the Hospitality and Tourism İndustry: an Overview of Current Trends and Future Research Directions. Journal of Hospitality Marketing & Management, 1-14. https://doi.org/10.1080/19368623.2023.2211993
  • Harahap, M. A. K., Almaududi Ausat, A. M., Rachman, A., Riady, Y., & Azzaakiyyah, H. K. (2023). Overview of ChatGPT Technology and its Potential in Improving Tourism Information Services. Jurnal Minfo Polgan, 12(2), 424-431. https://doi.org/10.33395/jmp.v12i2.12416
  • Huang, A., Chao, Y., de la Mora Velasco, E., Bilgihan, A., & Wei, W. (2022). When artificial intelligence meets the hospitality and tourism industry: an assessment framework to inform theory and management. Journal of Hospitality and Tourism Insights, 5(5), 1080-1100. https://doi.org/10.1108/JHTI-01-2021-0021
  • Iskender, A. (2023). Holy or Unholy? Interview with Open AI’s ChatGPT. European Journal of Tourism Research, 34, 3414. https://doi.org/10.54055/ejtr.v34i.3169
  • Ivanov, S. & Soliman, M. (2023). Game of Algorithms: ChatGPT İmplications for the Future of Tourism Education and Research, Journal of Tourism Futures. https://doi.org/10.1108/JTF-02-2023-0038
  • Ivanov, S. H., & Webster, C. (2017). Adoption of robots, artificial intelligence and service automation by travel, tourism and hospitality companies–a cost-benefit analysis. Artificial Intelligence and Service Automation by Travel, Tourism and Hospitality Companies–A Cost-Benefit Analysis. https://ssrn.com/abstract=3007577
  • İşeri, İ., Aydın, Ö. & Tutuk, K. (2021). Müşteri Hizmetleri Yönetiminde Yapay Zekâ Temelli Chatbot Geliştirilmesi. Avrupa Bilim ve Teknoloji Dergisi, Ejosat Special Issue 2021 (ISMSIT), 358-365. https://doi.org/10.31590/ejosat.1025380
  • Keiper, M. C. (2023). ChatGPT in practice: Increasing event planning efficiency through artificial intelligence. Journal of Hospitality, Leisure, Sport & Tourism Education, 33, 100454
  • Kong, H., Wang, K., Qiu, X., Cheung, C., & Bu, N. (2023). 30 years of artificial intelligence (AI) research relating to the hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 35(6), 2157-2177. https://doi.org/10.1108/IJCHM-03-2022-0354
  • Krull, S. (2023). What ChatGPT Means for Marketing in the Travel Industry in 2023. https://www.hospitalitynet.org/opinion/4115818.html
  • Kuruca, Y., Üstüner, M. & Şimşek, I. (2022). Dijital Pazarlamada Yapay Zekâ Kullanımı: Sohbet Robotu (Chatbot). Medya ve Kültür, 2 (1), 88-113. https://dergipark.org.tr/en/pub/medkul/issue/70767/1126842
  • Lim, W. M., Gunasekara, A., Pallant, J. L., Pallant, J. I., & Pechenkina, E. (2023). Generative AI And The Future Of Education: Ragnarök Or Reformation? A Paradoxical Perspective From Management Educators. The International Journal of Management Education, 21(2), 100790. https://doi.org/10.1016/j.ijme.2023.100790
  • Lund, B.D. & Wang, T. (2023). Chatting about ChatGPT: How May AI And GPT İmpact Academia And Libraries? Library HiTech News. https://doi.org/10.1108/LHTN-01-2023-0009
  • Lund, B. D., Wang, T., Mannuru, N. R., Nie, B., Shimray, S., & Wang, Z. (2023). ChatGPT and a new academic reality: Artificial Intelligence‐written research papers and the ethics of the large language models in scholarly publishing. Journal of the Association for Information Science and Technology, 74(5), 570-581. https://doi.org/10.1002/asi.24750
  • Mackenzie, J. (2023). OpenAI (ChatGPT) CEO Sam Altman on AI and the future of technology https://www.hospitalitynet.org/opinion/4116587.html
  • Mich, L., & Garigliano, R. (2023). ChatGPT For e-Tourism: a Technological Perspective. Information Technology & Tourism, 25, 1-12. https://doi.org/10.1007/s40558-023-00248-x
  • Millili, D. (2023). How AI Revenue Management Can Help Hoteliers Ensure The Price is Right https://www.hospitalitynet.org/opinion/4115797.html
  • Nautiyal, R., Albrecht, J. N., & Nautiyal, A. (2023). ChatGPT and Tourism Academia. https://doi.org/10.1016/j.annals.2023.103544
  • Porto, S. (2023). Revolutionizing Travel: How ChatGPT is Shaping the Future of the Industry. https://www.hospitalitynet.org/opinion/4116535.html
  • Ray, P. P. (2023). ChatGPT: A comprehensive review on background, applications, key challenges, bias, ethics, limitations and future scope. Internet of Things and Cyber-Physical Systems. https://doi.org/10.1016/j.iotcps.2023.04.003
  • Rivas, P., & Zhao, L. (2023). Marketing with chatgpt: Navigating the ethical terrain of gpt-based chatbot technology. AI, 4(2), 375-384. https://doi.org/10.3390/ai4020019
  • Rospigliosi, P. A. (2023). Artificial İntelligence İn Teaching And Learning: What Guestions Should We Ask Of ChatGPT? Interactive Learning Environments, 31(1), 1-3. https://doi.org/10.1080/10494820.2023.2180191
  • Samara, D., Magnisalis, I., & Peristeras, V. (2020). Artificial intelligence and big data in tourism: a systematic literature review. Journal of Hospitality and Tourism Technology, 11(2), 343-367. https://doi.org/10.1108/JHTT-12-2018-0118
  • Shidiq, M. (2023, March). The Use of Artificial Intelligence-Based Chat-GPT and Its Challenges for the World of Education; From the Viewpoint of the Development of Creative Writing Skills. In Proceeding of International Conference on Education, Society and Humanity 1(1), 360-364. https://ejournal.unuja.ac.id/index.php/icesh/article/view/5614
  • Shukla, K. (2023). Sustainability: The Conversation We Need To Have With ChatGPT Today https://www.hospitalitynet.org/opinion/4116118.html
  • Skavronskaya, L., Hadinejad, A., & Cotterell, D. (2023). Reversing the Threat of Artificial İntelligence to Opportunity: a Discussion of ChatGPT in Tourism Education. Journal of Teaching in Travel & Tourism, 1-6. https://doi.org/10.1080/15313220.2023.2196658
  • Stahl, B. C., & Eke, D. (2024). The ethics of ChatGPT–Exploring the ethical issues of an emerging technology. International Journal of Information Management, 74, 102700.
  • Şahin, A. R., Doğan, K., & Sivri, S. (2020). Sağlık Bilimlerinde Yapay Zeka. Akademisyen Kitap Evi, 124-227
  • UNWTO, (2020). UNWTO And Telefónica Partner To Help Destinations Use Data And AI To Drive Tourism’s Sustainable Recovery, https://www.hospitalitynet.org/news/4099496.html
  • Zhou, P. (2023). Unleasing ChatGPT on the Metaverse: Savior or Destroyer? arXiv preprint arXiv:2303.13856. https://doi.org/10.48550/arXiv.2303.13856

ChatGPT ve Turizm: Araştırmalar Ne Öngörüyor?

Year 2024, Volume: 5 Issue: 1, 1 - 11, 28.03.2024
https://doi.org/10.54493/jgttr.1384089

Abstract

Bu araştırmanın amacı, alanyazındaki ChatGPT ve turizm odaklı araştırma konusuna genel bir bakış sunmak ve gelecekteki araştırmalar için potansiyel yönleri tespit etmektir. Bu amaçla, 10 Nisan- 10 Haziran 2023 tarihleri arasında elektronik veri tabanları (Google Scholar, Scopus ve Web of Science) bazı kriterler dikkate alınarak taranmıştır. Bu tarama sonucunda 12 bilimsel yayın elde edilmiştir. Elde edilen veriler, sistematik literatür taraması ile değerlendirilmiştir. Araştırma bulguları, ChatGPT ve turizm odaklı araştırmalarının ChatGPT’nin kullanım alanları, olumlu ve olumsuz etkileri olmak üzere üç konuda yoğunlaştıklarını göstermektedir. Araştırma sonuçlarına göre ChatGPT operasyonlarda, pazarlamada ve sürdürülebilirlikte olumlu etkiler oluştururken etik, mahremiyet ve güvenlik konularında olumsuz etkilere neden olmaktadır. Araştırmanın sonuçları, ChatGPT’nin avantajları ve dezavantajları başlıkları altında iki bölümde değerlendirilmiştir.

Project Number

2717-6924

References

  • Albayrak, N., Özdemir, A., & Zeydan, E. (2018, May). An Overview of Artificial İntelligence Based Chatbots and an Examplechatbot Application. In 2018 26th Signal Processing and Communications Applications Conference (SIU) (pp. 1-4). IEEE. https://www.doi.org/10.1109/SIU.2018.8404430
  • Ali, F., & OpenAI, Inc, C. (2023). Let the Devil Speak for İtself: Should ChatGPT be Allowed or Banned in Hospitality and Tourism Schools? Journal of Global Hospitality and Tourism, 2(1), 1-6. https://www.doi.org/10.5038/2771-5957.2.1.1016
  • Al-Sharafi, M. A., Al-Emran, M., Arpaci, I., Iahad, N. A., AlQudah, A. A., Iranmanesh, M., & Al-Qaysi, N. (2023). Generation Z use of artificial intelligence products and its impact on environmental sustainability: A cross-cultural comparison. Computers in Human Behavior, 143, 107708.
  • Bilgihan, A. (2023). Re-Imagining Hotel Marketing: Unlocking New Revenue Streams With Next-Gen Technologies. https://www.hospitalitynet.org/opinion/4116752.html
  • Bukar, U., Sayeed, M. S., Razak, S. F. A., Yogarayan, S., & Amodu, O. A. (2023). Text analysis of chatgpt as a tool for academic progress or exploitation. Available at SSRN 4381394. http://dx.doi.org/10.2139/ssrn.4381394
  • Brockman, G. Sutskever, İ., & OpenAI. (2015). Introducing OpenAI, OpenAI Blog; https://openai.com/blog/introducingopenai#GregBrockman
  • Brockman, G., Atty, E., Georges, E., Jang, J., Kilpatrick, L., Lim, R., Miller, L. & Pokrass, M. (2023). Introducing ChatGPT and Whisper APIs, OpenAI Blog, https://openai.com/blog/introducing-chatgpt-and-whisper-apis Carvalho, I. & Ivanov, S. (2023). ChatGPT for Tourism: Applications, Benefits and Risks, Tourism Review, https://doi.org/10.1108/TR-02-2023-0088
  • Dawes, J. (2023a). GetYourGuide Joins Kayak and Expedia With a ChatGPT Plugin, https://skift.com/2023/05/25/getyourguidejoins-kayak-and-expedia-with-a-chatgpt-plugin/
  • Dawes, J. (2023b). Google’s New Generative AI Tools for the Travel Sector, https://skift.com/2023/05/10/new-google-tools-usinggenerative-ai-are-relevant-to-travel-sector/
  • Dimitriadou, E., & Lanitis, A. (2023). A critical evaluation, challenges, and future perspectives of using artificial intelligence and emerging technologies in smart classrooms. Smart Learning Environments, 10(1), 1-26. https://doi.org/10.1186/s40561-023-00231-3
  • Dwivedi, Y. K., Kshetri, N., Hughes, L., Slade, E. L., Jeyaraj, A., Kar, A. K., ... & Wright, R. (2023). So What if ChatGPT Wrote İt?Multidisciplinary Perspectives On Opportunities, Challenges And İmplications Of Generative Conversational AI For Research, Practice And Policy. International Journal of Information Management, 71, 102642. https://doi.org/10.1016/j.ijinfomgt.2023.102642
  • Erul, E., & Işın, A. (2023). ChatGPT ile Sohbetler: Turizmde ChatGPT’nin Önemi. Journal of Tourism and Gastronomy Studies, 11(1), 780-793. https://doi.org/10.21325/jotags.2023.1217
  • Fan, Z., Yan, Z., & Wen, S. (2023). Deep learning and artificial intelligence in sustainability: a review of SDGs, renewable energy, and environmental health. Sustainability, 15(18), 13493. https://doi.org/10.3390/su151813493
  • Farhat, F., Sohail, S. S. & Madsen, D. Ø. (2023). How Trustworthy is ChatGPT? The Case of Bibliometric Analyses. Preprints.org, 2023030479. https://doi.org/10.20944/preprints202303.0479.v1
  • Fırat, M. (2023). How Chat GPT Can Transform Autodidactic Experiences And Open Education. Department of Distance Education, Open Education Faculty, Anadolu Unive. https://doi.org/10.31219/osf.io/9ge8m
  • Flyr & Skift (2023). Skift Webinar: How AI Can Improve the Airline Customer Experience, https://skift.com/2023/05/09/skiftwebinar-how-ai-can-improve-the-airline-customer-experience/
  • García-Madurga, M. Á., & Grilló-Méndez, A. J. (2023). Artificial Intelligence in the tourism industry: An overview of reviews. Administrative Sciences, 13(8), 172. https://doi.org/10.3390/admsci13080172
  • Ghosh, A. (2023). India Daily: MakeMyTrip Taps AI to Improve Voice Search for Travel, https://skift.com/2023/05/08/indiadaily-makemytrip-taps-ai-to-improve-voice-search-for-travel/
  • Gilson, A., Safranek, C. W., Huang, T., Socrates, V., Chi, L., Taylor, R. A., & Chartash, D. (2023). How Does CHATGPT Perform On The United States Medical Licensing Examination? the implications of large language models for medical education and knowledge assessment. JMIR Medical Education, 9(1), e45312. https://doi.org/10.2196/45312
  • Grant, M. J., & Booth, A. (2009). A typology of reviews: an analysis of 14 review types and associated methodologies. Health information & libraries journal, 26(2), 91-108. https://doi.org/10.1111/j.1471-1842.2009.00848.x
  • Gupta, B., Mufti, T., Sohail, S. S., & Madsen, D. Ø. (2023). ChatGPT: A Brief Narrative Review. Preprints.org. https://doi.org/10.20944/preprints202304.0158.v1 Gursoy, D., Li, Y., & Song, H. (2023). ChatGPT and the Hospitality and Tourism İndustry: an Overview of Current Trends and Future Research Directions. Journal of Hospitality Marketing & Management, 1-14. https://doi.org/10.1080/19368623.2023.2211993
  • Harahap, M. A. K., Almaududi Ausat, A. M., Rachman, A., Riady, Y., & Azzaakiyyah, H. K. (2023). Overview of ChatGPT Technology and its Potential in Improving Tourism Information Services. Jurnal Minfo Polgan, 12(2), 424-431. https://doi.org/10.33395/jmp.v12i2.12416
  • Huang, A., Chao, Y., de la Mora Velasco, E., Bilgihan, A., & Wei, W. (2022). When artificial intelligence meets the hospitality and tourism industry: an assessment framework to inform theory and management. Journal of Hospitality and Tourism Insights, 5(5), 1080-1100. https://doi.org/10.1108/JHTI-01-2021-0021
  • Iskender, A. (2023). Holy or Unholy? Interview with Open AI’s ChatGPT. European Journal of Tourism Research, 34, 3414. https://doi.org/10.54055/ejtr.v34i.3169
  • Ivanov, S. & Soliman, M. (2023). Game of Algorithms: ChatGPT İmplications for the Future of Tourism Education and Research, Journal of Tourism Futures. https://doi.org/10.1108/JTF-02-2023-0038
  • Ivanov, S. H., & Webster, C. (2017). Adoption of robots, artificial intelligence and service automation by travel, tourism and hospitality companies–a cost-benefit analysis. Artificial Intelligence and Service Automation by Travel, Tourism and Hospitality Companies–A Cost-Benefit Analysis. https://ssrn.com/abstract=3007577
  • İşeri, İ., Aydın, Ö. & Tutuk, K. (2021). Müşteri Hizmetleri Yönetiminde Yapay Zekâ Temelli Chatbot Geliştirilmesi. Avrupa Bilim ve Teknoloji Dergisi, Ejosat Special Issue 2021 (ISMSIT), 358-365. https://doi.org/10.31590/ejosat.1025380
  • Keiper, M. C. (2023). ChatGPT in practice: Increasing event planning efficiency through artificial intelligence. Journal of Hospitality, Leisure, Sport & Tourism Education, 33, 100454
  • Kong, H., Wang, K., Qiu, X., Cheung, C., & Bu, N. (2023). 30 years of artificial intelligence (AI) research relating to the hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 35(6), 2157-2177. https://doi.org/10.1108/IJCHM-03-2022-0354
  • Krull, S. (2023). What ChatGPT Means for Marketing in the Travel Industry in 2023. https://www.hospitalitynet.org/opinion/4115818.html
  • Kuruca, Y., Üstüner, M. & Şimşek, I. (2022). Dijital Pazarlamada Yapay Zekâ Kullanımı: Sohbet Robotu (Chatbot). Medya ve Kültür, 2 (1), 88-113. https://dergipark.org.tr/en/pub/medkul/issue/70767/1126842
  • Lim, W. M., Gunasekara, A., Pallant, J. L., Pallant, J. I., & Pechenkina, E. (2023). Generative AI And The Future Of Education: Ragnarök Or Reformation? A Paradoxical Perspective From Management Educators. The International Journal of Management Education, 21(2), 100790. https://doi.org/10.1016/j.ijme.2023.100790
  • Lund, B.D. & Wang, T. (2023). Chatting about ChatGPT: How May AI And GPT İmpact Academia And Libraries? Library HiTech News. https://doi.org/10.1108/LHTN-01-2023-0009
  • Lund, B. D., Wang, T., Mannuru, N. R., Nie, B., Shimray, S., & Wang, Z. (2023). ChatGPT and a new academic reality: Artificial Intelligence‐written research papers and the ethics of the large language models in scholarly publishing. Journal of the Association for Information Science and Technology, 74(5), 570-581. https://doi.org/10.1002/asi.24750
  • Mackenzie, J. (2023). OpenAI (ChatGPT) CEO Sam Altman on AI and the future of technology https://www.hospitalitynet.org/opinion/4116587.html
  • Mich, L., & Garigliano, R. (2023). ChatGPT For e-Tourism: a Technological Perspective. Information Technology & Tourism, 25, 1-12. https://doi.org/10.1007/s40558-023-00248-x
  • Millili, D. (2023). How AI Revenue Management Can Help Hoteliers Ensure The Price is Right https://www.hospitalitynet.org/opinion/4115797.html
  • Nautiyal, R., Albrecht, J. N., & Nautiyal, A. (2023). ChatGPT and Tourism Academia. https://doi.org/10.1016/j.annals.2023.103544
  • Porto, S. (2023). Revolutionizing Travel: How ChatGPT is Shaping the Future of the Industry. https://www.hospitalitynet.org/opinion/4116535.html
  • Ray, P. P. (2023). ChatGPT: A comprehensive review on background, applications, key challenges, bias, ethics, limitations and future scope. Internet of Things and Cyber-Physical Systems. https://doi.org/10.1016/j.iotcps.2023.04.003
  • Rivas, P., & Zhao, L. (2023). Marketing with chatgpt: Navigating the ethical terrain of gpt-based chatbot technology. AI, 4(2), 375-384. https://doi.org/10.3390/ai4020019
  • Rospigliosi, P. A. (2023). Artificial İntelligence İn Teaching And Learning: What Guestions Should We Ask Of ChatGPT? Interactive Learning Environments, 31(1), 1-3. https://doi.org/10.1080/10494820.2023.2180191
  • Samara, D., Magnisalis, I., & Peristeras, V. (2020). Artificial intelligence and big data in tourism: a systematic literature review. Journal of Hospitality and Tourism Technology, 11(2), 343-367. https://doi.org/10.1108/JHTT-12-2018-0118
  • Shidiq, M. (2023, March). The Use of Artificial Intelligence-Based Chat-GPT and Its Challenges for the World of Education; From the Viewpoint of the Development of Creative Writing Skills. In Proceeding of International Conference on Education, Society and Humanity 1(1), 360-364. https://ejournal.unuja.ac.id/index.php/icesh/article/view/5614
  • Shukla, K. (2023). Sustainability: The Conversation We Need To Have With ChatGPT Today https://www.hospitalitynet.org/opinion/4116118.html
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There are 50 citations in total.

Details

Primary Language Turkish
Subjects Tourism (Other)
Journal Section Reviews
Authors

Senem Özer 0009-0003-7088-3590

Murat Bayram 0000-0002-2774-7513

Project Number 2717-6924
Early Pub Date March 26, 2024
Publication Date March 28, 2024
Submission Date October 31, 2023
Acceptance Date December 30, 2023
Published in Issue Year 2024 Volume: 5 Issue: 1

Cite

APA Özer, S., & Bayram, M. (2024). ChatGPT ve Turizm: Araştırmalar Ne Öngörüyor?. Journal of Global Tourism and Technology Research, 5(1), 1-11. https://doi.org/10.54493/jgttr.1384089

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