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YAVAŞ TURİZM BAĞLAMINDA ÖZGÜNLÜK, YERE BAĞLANMA VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ: HALFETİ ÖRNEĞİ

Year 2022, Volume: 18 Issue: 2, 683 - 708, 30.06.2022

Kazim Dağ Sinan Çavuşoğlu Bülent Demirağ

https://doi.org/10.17130/ijmeb.1037121

Abstract

Çalışma, yavaş turizmi özgünlük ve yere bağlanma kavramıyla ilişkilendirerek davranışsal niyetin farklı faktörlerden etkilenebileceğini araştırmaktadır. Cittaslow (yavaş şehir), yaşam tarzında yavaşlığı teşvik eden sosyal bir hareket ve organizasyondur. Türkiye’de slow şehir kapsamında yer alan Halfeti ilçesi araştırma alanı olarak seçilerek veriler bu bölgedeki turistlerden toplanmıştır. Kolayda örneklem metodu kullanılarak, çalışma 415 anket verisiyle analize tabi tutulmuştur. Önerilen modeli test etmek için Smart PLS 3 (PLS-SEM) analiz tekniği kullanılmıştır. Gerçekleştirilen yapısal eşitlik modeli sonuçlarına göre, özgünlük ve özgünlüğün boyutlarının (objektif, yapısal ve varoluşsal) yere bağlanma ve boyutlarını (yer bağımlılığı, yer kimliği, yer etkisi, yer sosyal bağı) olumlu etkilediği belirlenmiştir. Ancak özgünlüğün yapısal boyutunun yere bağlanma boyutlarından yer etkisi ve yer sosyal bağı arasında olumlu bir etki bulunamamıştır. Diğer yandan yere bağlanma ve boyutlarının (yer bağımlılığı, yer kimliği, yer etkisi, yer sosyal bağı) davranışsal niyet üzerinde olumlu etkisinin olduğu da belirlenmiştir.

Keywords

Özgünlük Yere Bağlanma Yavaş Turizm Davranışsal Niyet

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INVESTIGATION OF THE RELATIONSHIP BETWEEN AUTHENTICITY, ATTACHMENT TO PLACE AND BEHAVIORAL INTENTION IN THE CONTEXT OF SLOW TOURISM: THE CASE OF HALFETI

Year 2022, Volume: 18 Issue: 2, 683 - 708, 30.06.2022

Kazim Dağ Sinan Çavuşoğlu Bülent Demirağ

https://doi.org/10.17130/ijmeb.1037121

Abstract

The study investigates that behavioral intention can be affected by different factors, by associating slow tourism with the concept of authenticity and attachment to place. Cittaslow (slow city) is a social movement and organization that promotes slowness in lifestyle. Halfeti district, which is within the scope of slow city in Turkey, was chosen as the research area and the data were collected from the tourists in this region. Using the convenience sampling method, the study was analyzed with the data of 415 questionnaires. Smart PLS 3 (PLS-SEM) analysis technique was used to test the proposed model. According to the results of the structural equation model, it was determined that the dimensions of authenticity and authenticity (objective, structural and existential) positively affect the attachment to the place and its dimensions (place dependence, place identity, place effect, place social bond). However, no positive effect was found between place effect and place social bond, which are the dimensions of attachment to the place of the structural dimension of authenticity. On the other hand, it has been determined that attachment to place and its dimensions (place dependence, place identity, place effect, place social bond) have a positive effect on behavioral intention.

Keywords

Authenticity Attachment Slow Tourism Behavioral Intention

References

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  • Caffyn, A. (2012). Advocating and implementing slow tourism. Tourism Recreation Research, 37(1), 77-80.
  • Chen, N. C., Dwyer, L., & Firth, T. (2014). Effect of dimensions of place attachment on residents’ word-of-mouth behaviour. Tourism Geographies, 16(5), 826-843.
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  • Chhabra, D., Healy, R., & Sills, E. (2003). Staged authenticity and heritage tourism. Annals of Tourism Research, 30(3), 702-719.
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  • Conway, D., & Timms, B. F. (2012). Are slow travel and slow tourism misfits, compadresor different genres? Tourism Recreation Research, 37(1), 71-76.
  • Cook, P. S. (2010). Constructions and experiences of authenticity in medical tourism: The performances of places, spaces, practices, objects and bodies. Tourist Studies, 10(2), 135-153.
  • Culha, O. (2020). The effect of food festival quality on place attachment and destination recommendation intention through festival experience and festival satisfaction: The case of the Didim International Olive Festival. Journal of Convention & Event Tourism, 1-30.
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  • Fawcett, C., & Cormack, P. (2001). Guarding authenticity at literary tourism sites. Annals of tourism research, 28(3), 686-704.
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  • Gardner, N. (2009). A manifesto for slow travel. Hidden Europe Magazine, 25, 10-14.
  • Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings, Journal of Consumer Research, 31, 2, 296-312.
  • Gross, M. J., & Brown, G. (2006). Tourism experiences in a lifestyle destination setting: The roles of involvement and place attachment. Journal of Business Research, 59(6), 696-700.
  • Gross, M. J., & Brown, G. (2008). An empirical structural model of tourists and places: Progressing involvement and place attachment into tourism. Tourism management, 29(6), 1141-1151.
  • Grunewald, R. (2002). Tourism and cultural revival. Annals of Tourism Research, 29, 1004-1021.
  • Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review, 26(2), 106-121.
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  • Hair, J. F., Ringle, C. M. & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152.
  • Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long range planning, 46(1-2), 1-12.
  • Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24.
  • Halpenny, E. A. (2010). Pro-environmental behaviours and park visitors: The effect of place attachment. Journal of Environmental Psychology, 30(4), 409-421.
  • Han, J. H., Kim, J. S., Lee, C.-K., & Kim, N. (2019). Role of place attachment dimensions in tourists’ decision-making process in Cittáslow. Journal of Destination Marketing & Management, 11, 108-119.
  • Harris, P. B., Brown, B. B., & Werner, C. M. (1996). Privacy regulation and place attachment: Predicting attachments to a student family housing facility. Journal of Environmental Psychology, 16(4), 287-301.
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There are 97 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Research Articles
Authors

Kazim Dağ 0000-0003-0643-6932

Sinan Çavuşoğlu 0000-0001-9365-8677

Bülent Demirağ 0000-0002-8718-1822

Publication Date June 30, 2022
Submission Date December 15, 2021
Acceptance Date February 23, 2022
Published in Issue Year 2022 Volume: 18 Issue: 2

Cite

APA Dağ, K., Çavuşoğlu, S., & Demirağ, B. (2022). YAVAŞ TURİZM BAĞLAMINDA ÖZGÜNLÜK, YERE BAĞLANMA VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ: HALFETİ ÖRNEĞİ. Uluslararası Yönetim İktisat Ve İşletme Dergisi, 18(2), 683-708. https://doi.org/10.17130/ijmeb.1037121
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