Research Article
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Perceptions of Turkish and Foreign Faculty in a Foreign Private School Regarding Their School's Organizational Reputation Management

Year 2022, Volume: 4 Issue: 2, 1 - 18, 31.08.2022

Sinan Tümtürk Levent Deniz

https://doi.org/10.47806/ijesacademic.1086783

Abstract

Organizational reputation is an intangible asset that is very important for all organizations and must be managed absolutely. Educational organizations are social organizations that need to manage their intangible assets to increase their competitiveness in the education sector. Considering that the competition between private schools is increasing day by day, the organizational reputation perception of the stakeholders becomes extremely important for educational organizations. However, studies on the perceptions of stakeholders and especially teachers regarding organizational reputation management are quite limited in the literature. For this reason, the perceptions of Turkish and foreign teachers in a foreign private school regarding the organizational reputation management of the school were tried to be determined in the study. Survey research, one of the quantitative research methods, was used in the research. The research was carried out with 64 volunteer teachers in a foreign private school. The "Organizational Reputation Management Scale for Schools" was used as a data collection tool in the research. According to the results of the research, although there is no difference in the dimensions of leadership, school management, school commitment, school environment, financial performance, and relations with graduates regarding the organizational reputation management perceptions of the school, there is a significant difference in the social responsibility dimension. Due to the difficulty of collecting data in foreign private schools and the lack of evidence-based data on this subject in the literature, it can be said that this research is important both in terms of the problem area and the group studied.

Keywords

Organizational reputation organizational reputation management foreign private school teacher

References

  • Alpar, R. (2010). Spor sağlık ve eğitim bilimlerinden örneklerle uygulamalı istatistik ve geçerlik ve güvenirlik. Ankara: Detay.
  • Alsop, R. J. (2004). The 18 immutable laws of corporate reputation: Creating, protecting and repairing your most valuable asset. Kogan Page Publishers.
  • Aqueveque, C. (2005). Signaling corporate values: Consumers' suspicious minds, Corporate Governance International Journal of Business in Society, 5(3),70-81.
  • Aydın, İ., Toptaş, B., Demir, T.G. ve Erdemli, Ö. (2019). Türkiye’deki özel okullarda yabancı uyruklu öğretmen olmak: Eğitim, öğretim ve yönetim anlayışına ilişkin görüşler. Eğitim ve Bilim, 44(200),1-22.
  • Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
  • Bauman, C.W., & L.J. Skitka (2012). Corporate social responsibility as a source of employee satisfaction. Research in Organizational Behavior, 32, 63–86.
  • Berens, G., & van Riel, C. (2004). Corporate associations in the academic literature: Three main streams of thought in the reputation measurement literature. Corporate Reputation Review 7(2),161-178.
  • Bergstrom, A., Blumenthal, D., & Crothers, S. (2002). Why internal branding matters: The case of Saab. Corporate Reputation Review, 5(2-3), 133-142.
  • Brewer, A., & Zha, J. (2010). The impact of a pathway college on reputation and brand awareness for its affiliated university in Sydney. International Journal of Educational Management, 24(1), 34–47.
  • Brown, T.J., Dacin, P.A., Pratt, M.G., & Whetten, D.A. (2006). Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology. Journal of the Academy of Marketing Science, 34(2), 99-106. DOI:10.1177/0092070305284969
  • Burmann, C., Zeplin, S., & Riley, N. (2009). Key determinants of internal brand management success: An exploratory empirical analysis. Journal of Brand Management, 16(4), 264-284.
  • Can, A. (2013). SPSS ile bilimsel araştırma sürecinde nicel veri analizi. Ankara: Pegem Akademi.
  • Carmeli A., & Tishler, A. (2005). Perceived organizational reputation and organizational performance: An empirical investigation of industrial enterprises. Corporate Reputation Review, 8(1), 13-30.
  • Chaudhri, V. & Wang, J. (2007). Communicating corporate social responsibility on the Internet: A case study of the Top 100 information technology companies in India. Management Communication Quarterly, 21(2), 232-247.
  • Christensen, L. B., Johnson, R. B. & Turner, L. A. (2015). Araştırma Yöntemleri Desen ve Analiz. (A. Aypay, Çeviri Editörü). Anı Yayıncılık, Ankara.
  • Chun, R. (2005). Corporate reputation: Meaning and measurement. International Journal of Management Reviews, 7(2), 91-109.
  • Clegg, S. R., Hardy, C., & Nord, W. R. (1996). Handbook of organization studies. London: SAGE.
  • Cravens, K. S., & Oliver, E. G. (2006). Employees: The key link to corporate reputation management. Business Horizons, 49(4), 293–302.
  • Davis, M. S. (2002). An Investigation of factors related to teacher retention in small rural school districts in Montana. Montana State University Doctor of Education, Montana.
  • Davies, G., Chun, R., Da Silva, R., & Roper, S. (ed.) (2003). Corporate Reputation and Competitiveness. Routledge.
  • Deephouse, D. L. & Carter, S. M. (2005). An examination of differences between organizational legitimacy and organizational reputation. Journal of Management Studies, 42(2), 329-360.
  • Dreher, S. (2014). Social media and the world of work: A strategic approach to employees' participation in social media. Corporate Communications: An International Journal, 19(4), 344-356.
  • Edwards, M. (2005). Employer and employee branding: HR or PR? In managing human resources: Personnel management in transition. Oxford: Blackwell. 266, 286
  • Fombrun, C. J., Ponzi, L. J. & Newburry, W. (2015). Stakeholder tracking and analysis: The RepTrak® system for measuring corporate reputation. Corporate Reputation Review, 18(1), 3-24.
  • Gotsi, M., & Wilson, A. (2001). Corporate reputation management:Living the brand. Management Decision, 39(2), 99-104.
  • Hall, R. (1992). The strategic analysis of intangible resources. Strategic Management Journal, 13(2), 135–144.
  • Harris, F., & De Chernatony, L. (2001). Corporate branding and corporate brand performance. European Journal of Marketing, 35(3/4), 441–456.
  • Harquail, C.V. (2006). Symbolizing identity: When brand icons become organizational icons. Academy of Management Annual Meeting Proceedings, (1), 1-6.
  • Hearn, A. (2010). Structuring feeling: Web 2.0, online ranking and rating, and the digital reputation economy. Ephemera: theory & politics in organization, 10(3-4), 421-438.
  • Helm, S. (2011). Employees' awareness of their impact on corporate reputation. Journal of Business Research, 64(7), 657-663.
  • Helm, S., Liehrs-Gobbers, K., & ve Storck, C. (2011). Reputation Management. (Eds.) 1st edition. Management for professionals. Springer, 75-90.
  • Ind, N., & Bjerke, R. (2007). Branding governance: A participatory approach to the brand building process. Chichester: John Wiley.
  • Ind, N. (2004). Living the brand: How to transform every member of your organization into a brand champion (2nd ed.). Sterling, Va: Kogan Page.
  • Jewell, L. N. (1998). Contemporary Industrial/Organizational Psychology (3rd ed.). South- Western: Cengage Learning.
  • Juliá, J. (2011). Social economy: a responsible people-oriented economy. Service Business, 5(2), 173–175.
  • Keh, H. T., & Xie, Y. (2009). Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment. Industrial Marketing Management, 38(7), 732–742.
  • King, C., & Grace, D. (2008). Internal branding: Exploring the employee's perspective. Journal of Brand Management, 15(5), 358-372.
  • Konsgen, R., Schaarschmidt, M., Ivens, S., & Munzel, A. (2018). Finding meaning in contradiction on employee review sitesdeffects of discrepant online reviews on job application intentions. Journal of Interactive Marketing, (43), 165-177.
  • Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224–253.
  • Martin, G., & Hetrick, S. (2006). Corporate reputations, branding and people management: A strategic approach to HR. Oxford: Routledge.
  • Men, L. R. (2014). Internal reputation management: The impact of authentic leadership and transparent communication. Corporate Reputation Review, 17(4), 254-272.
  • Miles, S. J., & Mangold, W. G. (2007). Growing the employee brand at ASI: A case study. Journal of Leadership & Organizational Studies, 14(1), 77-85.
  • Miles, S. J., & Mangold, G. (2004). A conceptualization of the employee branding process. Journal of Relationship Marketing, 3(2-3), 65-87.
  • Mitchell, H. (2002). Strategic worth of human resource: Driving organizational performance. 2002 Human resource conference. Universialia. Erişim adresi: http://www.universalia.com/sites/default/files/presentations/fichiers/2002_strategicworthhr_hughmitchell.pdf
  • Monzón, J. L., & Chaves, R. (2008). The European Social Economy: concept and dimensions of the third sector. Annals of Public and Cooperative Economics, 79(3-4), 549–577.
  • Morhart, F. M., Herzog, W., & Tomczak, T. (2009). Brand-specific leadership: Turning employees into brand champions. Journal of Marketing, 73(5), 122,142.
  • Mumby, D. K. (2016). Organizing beyond organization: Branding, discourse, and communicative capitalism. Organization, 23(6), (884-907)
  • Müller, M. (2017). ‘Brand-Centred control’: A study of internal branding and normative control. Organization Studies, 38(7), 895-915.
  • Odriozola, M. D., Martín, A., & Luna, L. (2015). The relationship between labour social responsibility practices and reputation. International Journal of Manpower, 36(2), 236–251.
  • Rindova, V. P., Williamson, I. O., Petkova, A. P., & Sever, J. M. (2005). Being good or being known: An empirical examination of the dimensions, antecedents, and consequences of organizational reputation. Academy of Management Journal, 48(6), 1033–1049.
  • Roberts, P. W. & Dowling, G. R. (2002). Corporate reputation and sustained superior financial performance. Strategic management, 23(12), 1077-1093.
  • Rokka, J., Karlsson, K., & Tienari, J. (2014). Balancing acts: Managing employees and reputation in social media. Journal of Marketing Management, 30(7-8), 802-827.
  • Sartain, L. (2005). Branding from the inside out at Yahoo!: HR's role as brand builder. Human Resource Management, 44(1), 89-93.
  • Schaarschmidt, M., & Könsgen, R. (2019). Good citizen, good ambassador? Linking employees’ reputation perceptions with supportive behavior on Twitter. Journal of Business Research, (117), 754–763.
  • Schaarschmidt, M., & Walsh, G. (2018). Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation. Journal of Business Research, (117), 718,726.
  • Shamma, H.M., and S.S. Hassan. 2009. Customer and non-customer perspectives for examining corporate reputation. Journal Producer Brand Management, 18(5), 326–337.
  • Skallerud, K. (2011). School reputation and its relation to parents’ satisfaction and loyalty. International Journal of Educational Management, 25(7), 671–686.
  • Spear, R. (2000). The co-operative advantage. Annals of Public and Cooperative Economics, (71), 507–523.
  • Steers, R. M. (1977). Antecedents and outcomes of organizational commitment. Administrative Science Quarterly, (22), 46-56.
  • Tepsumetanon, P. (2013). Teacher professional. (2nd ed.). Bangkok: Ramkhamhaeng University Press
  • Turban, D.B., & and Greening, D.W. (1996). Corporate social performance and organizational attractiveness to prospective employee. Academy of Management Journal, 40(3), 658–672.
  • Tümtürk, S. & Deniz, L. (2021). A study of developing an organizational reputation management scale for schools. International Journal of Progressive Education,17(5), 33-47.
  • van Riel, C. B. M., & Fombrun, C. (2007). Essentials of corporate communication. Implementing practices for effective reputation management. New York, NY: Routledge.
  • Walsh, G., Schaarschmidt, M., & von Kortzfleisch, H. (2016). Employees' company reputation-related social media competence: Scale development and Validation. Journal of Interactive Marketing, (36), 46-59.
  • Yalman, Y. (2018). Türkiye’de kurumsal sosyal sorumluluk uygulamalarının işletmelerin kurumsal itibarına etkileri: İşletme yöneticilerinin algıları üzerine bir araştırma. (Yayımlanmamış doktora tezi). Afyon Kocatepe Üniversitesi Sosyal Bilimler Enstitüsü, Afyon.

Yabancı Bir Özel Okuldaki Türk ve Yabancı Öğretmenlerin Okullarının Örgütsel İtibar Yönetimine İlişkin Algıları

Year 2022, Volume: 4 Issue: 2, 1 - 18, 31.08.2022

Sinan Tümtürk Levent Deniz

https://doi.org/10.47806/ijesacademic.1086783

Abstract

Örgütsel itibar tüm örgütler için çok önemli ve mutlak surette yönetilmesi gereken maddi olmayan bir varlıktır. Eğitim örgütleri, eğitim sektöründeki rekabet güçlerini artırmak için maddi olmayan varlıklarını yönetmesi gereken sosyal örgütlerdir. Özel okullar arasındaki rekabetin her geçen gün daha da arttığı göz önüne alındığında ise eğitim örgütleri açısından paydaşların örgütsel itibar algısı son derece önemli hale gelmektedir. Bununla birlikte literatürde paydaşların ve özellikle öğretmenlerin örgütsel itibar yönetimine ilişkin algıları üzerine yapılan araştırmalar oldukça sınırlıdır. Bu nedenle araştırmada yabancı bir özel okuldaki Türk ve yabancı öğretmenlerin okulun örgütsel itibar yönetimine ilişkin algıları tespit edilmeye çalışılmıştır. Araştırmada nicel araştırma yöntemlerinden tarama deseni kullanılmıştır. Araştırma, yabancı bir özel okuldaki gönüllü 64 öğretmen ile gerçekleştirilmiştir. Araştırmada veri toplama aracı olarak “Okullar için Örgütsel İtibar Yönetimi Ölçeği” kullanılmıştır. Araştırma sonuçlarına göre Türk ve yabancı öğretmenlerin okulun örgütsel itibar yönetimi algılarına ilişkin liderlik, okul yönetimi, okula bağlılık, okul ortamı, finansal performans ve mezunlarla ilişkiler boyutlarında bir farklılık olmamasına karşılık sosyal sorumluluk boyutunda anlamlı bir farklılık olduğu tespit edilmiştir. Yabancı özel okullarda veri toplamanın zorluğu ve literatürde bu konuda kanıta dayalı verilerin olmaması nedeniyle gerçekleştirilen bu araştırmanın hem problem alanı hem de çalışılan grup açısından önemli olduğu söylenebilir.

Keywords

örgütsel itibar örgütsel itibar yönetimi yabancı özel okul öğretmen

References

  • Alpar, R. (2010). Spor sağlık ve eğitim bilimlerinden örneklerle uygulamalı istatistik ve geçerlik ve güvenirlik. Ankara: Detay.
  • Alsop, R. J. (2004). The 18 immutable laws of corporate reputation: Creating, protecting and repairing your most valuable asset. Kogan Page Publishers.
  • Aqueveque, C. (2005). Signaling corporate values: Consumers' suspicious minds, Corporate Governance International Journal of Business in Society, 5(3),70-81.
  • Aydın, İ., Toptaş, B., Demir, T.G. ve Erdemli, Ö. (2019). Türkiye’deki özel okullarda yabancı uyruklu öğretmen olmak: Eğitim, öğretim ve yönetim anlayışına ilişkin görüşler. Eğitim ve Bilim, 44(200),1-22.
  • Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
  • Bauman, C.W., & L.J. Skitka (2012). Corporate social responsibility as a source of employee satisfaction. Research in Organizational Behavior, 32, 63–86.
  • Berens, G., & van Riel, C. (2004). Corporate associations in the academic literature: Three main streams of thought in the reputation measurement literature. Corporate Reputation Review 7(2),161-178.
  • Bergstrom, A., Blumenthal, D., & Crothers, S. (2002). Why internal branding matters: The case of Saab. Corporate Reputation Review, 5(2-3), 133-142.
  • Brewer, A., & Zha, J. (2010). The impact of a pathway college on reputation and brand awareness for its affiliated university in Sydney. International Journal of Educational Management, 24(1), 34–47.
  • Brown, T.J., Dacin, P.A., Pratt, M.G., & Whetten, D.A. (2006). Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology. Journal of the Academy of Marketing Science, 34(2), 99-106. DOI:10.1177/0092070305284969
  • Burmann, C., Zeplin, S., & Riley, N. (2009). Key determinants of internal brand management success: An exploratory empirical analysis. Journal of Brand Management, 16(4), 264-284.
  • Can, A. (2013). SPSS ile bilimsel araştırma sürecinde nicel veri analizi. Ankara: Pegem Akademi.
  • Carmeli A., & Tishler, A. (2005). Perceived organizational reputation and organizational performance: An empirical investigation of industrial enterprises. Corporate Reputation Review, 8(1), 13-30.
  • Chaudhri, V. & Wang, J. (2007). Communicating corporate social responsibility on the Internet: A case study of the Top 100 information technology companies in India. Management Communication Quarterly, 21(2), 232-247.
  • Christensen, L. B., Johnson, R. B. & Turner, L. A. (2015). Araştırma Yöntemleri Desen ve Analiz. (A. Aypay, Çeviri Editörü). Anı Yayıncılık, Ankara.
  • Chun, R. (2005). Corporate reputation: Meaning and measurement. International Journal of Management Reviews, 7(2), 91-109.
  • Clegg, S. R., Hardy, C., & Nord, W. R. (1996). Handbook of organization studies. London: SAGE.
  • Cravens, K. S., & Oliver, E. G. (2006). Employees: The key link to corporate reputation management. Business Horizons, 49(4), 293–302.
  • Davis, M. S. (2002). An Investigation of factors related to teacher retention in small rural school districts in Montana. Montana State University Doctor of Education, Montana.
  • Davies, G., Chun, R., Da Silva, R., & Roper, S. (ed.) (2003). Corporate Reputation and Competitiveness. Routledge.
  • Deephouse, D. L. & Carter, S. M. (2005). An examination of differences between organizational legitimacy and organizational reputation. Journal of Management Studies, 42(2), 329-360.
  • Dreher, S. (2014). Social media and the world of work: A strategic approach to employees' participation in social media. Corporate Communications: An International Journal, 19(4), 344-356.
  • Edwards, M. (2005). Employer and employee branding: HR or PR? In managing human resources: Personnel management in transition. Oxford: Blackwell. 266, 286
  • Fombrun, C. J., Ponzi, L. J. & Newburry, W. (2015). Stakeholder tracking and analysis: The RepTrak® system for measuring corporate reputation. Corporate Reputation Review, 18(1), 3-24.
  • Gotsi, M., & Wilson, A. (2001). Corporate reputation management:Living the brand. Management Decision, 39(2), 99-104.
  • Hall, R. (1992). The strategic analysis of intangible resources. Strategic Management Journal, 13(2), 135–144.
  • Harris, F., & De Chernatony, L. (2001). Corporate branding and corporate brand performance. European Journal of Marketing, 35(3/4), 441–456.
  • Harquail, C.V. (2006). Symbolizing identity: When brand icons become organizational icons. Academy of Management Annual Meeting Proceedings, (1), 1-6.
  • Hearn, A. (2010). Structuring feeling: Web 2.0, online ranking and rating, and the digital reputation economy. Ephemera: theory & politics in organization, 10(3-4), 421-438.
  • Helm, S. (2011). Employees' awareness of their impact on corporate reputation. Journal of Business Research, 64(7), 657-663.
  • Helm, S., Liehrs-Gobbers, K., & ve Storck, C. (2011). Reputation Management. (Eds.) 1st edition. Management for professionals. Springer, 75-90.
  • Ind, N., & Bjerke, R. (2007). Branding governance: A participatory approach to the brand building process. Chichester: John Wiley.
  • Ind, N. (2004). Living the brand: How to transform every member of your organization into a brand champion (2nd ed.). Sterling, Va: Kogan Page.
  • Jewell, L. N. (1998). Contemporary Industrial/Organizational Psychology (3rd ed.). South- Western: Cengage Learning.
  • Juliá, J. (2011). Social economy: a responsible people-oriented economy. Service Business, 5(2), 173–175.
  • Keh, H. T., & Xie, Y. (2009). Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment. Industrial Marketing Management, 38(7), 732–742.
  • King, C., & Grace, D. (2008). Internal branding: Exploring the employee's perspective. Journal of Brand Management, 15(5), 358-372.
  • Konsgen, R., Schaarschmidt, M., Ivens, S., & Munzel, A. (2018). Finding meaning in contradiction on employee review sitesdeffects of discrepant online reviews on job application intentions. Journal of Interactive Marketing, (43), 165-177.
  • Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224–253.
  • Martin, G., & Hetrick, S. (2006). Corporate reputations, branding and people management: A strategic approach to HR. Oxford: Routledge.
  • Men, L. R. (2014). Internal reputation management: The impact of authentic leadership and transparent communication. Corporate Reputation Review, 17(4), 254-272.
  • Miles, S. J., & Mangold, W. G. (2007). Growing the employee brand at ASI: A case study. Journal of Leadership & Organizational Studies, 14(1), 77-85.
  • Miles, S. J., & Mangold, G. (2004). A conceptualization of the employee branding process. Journal of Relationship Marketing, 3(2-3), 65-87.
  • Mitchell, H. (2002). Strategic worth of human resource: Driving organizational performance. 2002 Human resource conference. Universialia. Erişim adresi: http://www.universalia.com/sites/default/files/presentations/fichiers/2002_strategicworthhr_hughmitchell.pdf
  • Monzón, J. L., & Chaves, R. (2008). The European Social Economy: concept and dimensions of the third sector. Annals of Public and Cooperative Economics, 79(3-4), 549–577.
  • Morhart, F. M., Herzog, W., & Tomczak, T. (2009). Brand-specific leadership: Turning employees into brand champions. Journal of Marketing, 73(5), 122,142.
  • Mumby, D. K. (2016). Organizing beyond organization: Branding, discourse, and communicative capitalism. Organization, 23(6), (884-907)
  • Müller, M. (2017). ‘Brand-Centred control’: A study of internal branding and normative control. Organization Studies, 38(7), 895-915.
  • Odriozola, M. D., Martín, A., & Luna, L. (2015). The relationship between labour social responsibility practices and reputation. International Journal of Manpower, 36(2), 236–251.
  • Rindova, V. P., Williamson, I. O., Petkova, A. P., & Sever, J. M. (2005). Being good or being known: An empirical examination of the dimensions, antecedents, and consequences of organizational reputation. Academy of Management Journal, 48(6), 1033–1049.
  • Roberts, P. W. & Dowling, G. R. (2002). Corporate reputation and sustained superior financial performance. Strategic management, 23(12), 1077-1093.
  • Rokka, J., Karlsson, K., & Tienari, J. (2014). Balancing acts: Managing employees and reputation in social media. Journal of Marketing Management, 30(7-8), 802-827.
  • Sartain, L. (2005). Branding from the inside out at Yahoo!: HR's role as brand builder. Human Resource Management, 44(1), 89-93.
  • Schaarschmidt, M., & Könsgen, R. (2019). Good citizen, good ambassador? Linking employees’ reputation perceptions with supportive behavior on Twitter. Journal of Business Research, (117), 754–763.
  • Schaarschmidt, M., & Walsh, G. (2018). Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation. Journal of Business Research, (117), 718,726.
  • Shamma, H.M., and S.S. Hassan. 2009. Customer and non-customer perspectives for examining corporate reputation. Journal Producer Brand Management, 18(5), 326–337.
  • Skallerud, K. (2011). School reputation and its relation to parents’ satisfaction and loyalty. International Journal of Educational Management, 25(7), 671–686.
  • Spear, R. (2000). The co-operative advantage. Annals of Public and Cooperative Economics, (71), 507–523.
  • Steers, R. M. (1977). Antecedents and outcomes of organizational commitment. Administrative Science Quarterly, (22), 46-56.
  • Tepsumetanon, P. (2013). Teacher professional. (2nd ed.). Bangkok: Ramkhamhaeng University Press
  • Turban, D.B., & and Greening, D.W. (1996). Corporate social performance and organizational attractiveness to prospective employee. Academy of Management Journal, 40(3), 658–672.
  • Tümtürk, S. & Deniz, L. (2021). A study of developing an organizational reputation management scale for schools. International Journal of Progressive Education,17(5), 33-47.
  • van Riel, C. B. M., & Fombrun, C. (2007). Essentials of corporate communication. Implementing practices for effective reputation management. New York, NY: Routledge.
  • Walsh, G., Schaarschmidt, M., & von Kortzfleisch, H. (2016). Employees' company reputation-related social media competence: Scale development and Validation. Journal of Interactive Marketing, (36), 46-59.
  • Yalman, Y. (2018). Türkiye’de kurumsal sosyal sorumluluk uygulamalarının işletmelerin kurumsal itibarına etkileri: İşletme yöneticilerinin algıları üzerine bir araştırma. (Yayımlanmamış doktora tezi). Afyon Kocatepe Üniversitesi Sosyal Bilimler Enstitüsü, Afyon.
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Details

Primary Language Turkish
Subjects Other Fields of Education
Journal Section Research Articles
Authors

Sinan Tümtürk 0000-0002-7635-0918

Levent Deniz 0000-0002-5786-215X

Publication Date August 31, 2022
Submission Date March 15, 2022
Published in Issue Year 2022 Volume: 4 Issue: 2

Cite

APA Tümtürk, S., & Deniz, L. (2022). Yabancı Bir Özel Okuldaki Türk ve Yabancı Öğretmenlerin Okullarının Örgütsel İtibar Yönetimine İlişkin Algıları. International Journal of Educational Spectrum, 4(2), 1-18. https://doi.org/10.47806/ijesacademic.1086783
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