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PARTICIPATING IN POLITICAL CONSUMPTION FROM UNIVERSITY STUDENTS PERSPECTIVE

Year 2016, Volume: 5 Issue: 9, 62 - 73, 02.10.2016

Abstract

The aim of this study is to examine factors ascertaining participation of consumers displaying political
consumerism. Boycott or boycott which are forms of political consumerism phenomenon are observed; those
consumers have been reducing or stop buying anything for some reasons such as response to ethical practices
of businesses, sensitiveness to practices damaging the environment, political views or being against foreign
product / brand. This study seeks to specify determinants affecting university students’ tendency to
participation of political consumerism. In this regard, a research model is designed within the scope of
descriptive research approach. Questionnaire is used as a data collection toll to analyze the relations within
the model. The sample consists of 258 participants of Faculty of Business and Administrative Sciences in
RecepTayyip Erdogan University. According to findings, university students’ tendency to display political
consumerism such as boycott, boycott and word-of-mouth communication is determined by practices of
enterprises/entities stick to their ethical and environmental values, however, ethnocentric tendency and
political ideologies students holding cannot be considered as determinant. 

References

  • ADUGU, Emmanuel Kwasi. (2008). Factors Associated with Engagement in Political Consumption. Sociology, Ohio State University Columbus, OH.
  • ARNDT, Johan. (1967). “Role Of Product-Related Conversations İn the Diffusion of a New Product”. Journal of Marketing Search, Vol 4, No 3.
  • BALIKÇIOĞLU, Betül; Akın KOÇAK ve Alper ÖZER (2007). “Şiddet İçermeyen Bir Eylem Olarak Dolaylı Tüketici Boykotlarının Oluşum Süreci Ve Türkiye İçin Değerlendirme.” Ankara Üniversitesi SBF Dergisi, 62(03), 079-100.
  • BECK, Ulrich; Anthony GIDDENS ve Scott LASH . (1994). Reflexive modernization: Politics, tradition and aesthetics in the modern social order. Stanford, Calif: Stanford University Press. BECK, Ulrich ve Elisabeth BECK-GERNSHEIM.
  • (2002). Individualization: Institutionalized
  • individualism and its social and political consequences. London ; Thousand Oaks, Calif.: SAGE
  • BRINKMAN, Johannes. (2004). “Looking at Consumer Behavior in a Moral Perspective.” Journal of Business Ethics 51:129–41.
  • CHU, Shu-Chuan ve Yoojung KIM. (2011). “Determinants of Consumer Engagement in Electronic Word- of –Mouth (e WOM) in Social Networking Sites.” International Journal of Advertising, 30 (1), ss.47- 75.
  • ÇAYLAK, Pelin ve Metehan TOLON. (2013). “Ağızdan Ağza Pazarlama ve Tüketicilerin Ağızdan Ağza Pazarlamayı Kullanımları Üzerine Bir Araştırma”, Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 15/3.
  • DOĞANAY, Ahmet. (2006). Değerler Eğitimi, Hayat Bilgisi ve Sosyal Bilgiler Öğretimi Yapılandırmacı Bir Yaklaşım. (ed.) Cemil Öztürk, Ankara: Pegem Akademi.
  • DUNLAP, Riley E; Kent D. VAN LIERE, Angela G. MERTIG ve Robert E. JONES. (2000). “Measuring Endorsement of the New Ecological Paradigm: A Revised NEP Scale”. Journal of Social Issues, 56(3), 425–442.
  • FERRELL, O.C. (2005). “A Framework for Understanding Organizational Ethics: New Challenges for Business Schools and Corporate Leaders.” R.A. Peterson and O.C. Ferrell, (eds.) Armonk, New York: M.E. Sharpe, 2005, 3-17.
  • FERRER-FONS, Mariona (2004). “Cross-National Variation on Political Consumerism in Europe: Exploring the Impact of Micro and Macro-Level Factors.” Paper presented at the ECPR workshop Emerging Repertoires of Political Action: Toward a Systematic Study of Post conventional Forms of Participation, Uppsala, April 2004.
  • FRIEDMAN, Monroe. (1999). Consumer Boycotts: Effecting Change Through the Marketplace and the Media. Routledge, New York.
  • HERCHE, Joel (1992). “A Note on The Predictive Validity of The Cetscale”. Journal of the Academy of Marketing Science, Volume 20, Number 3, 261-264.
  • HENNING-THURAU, Thorsten ; Kevin P. GWINNER, Gianfranco WALSH ve Dwayne D. GREMLER (2004). “Electronic Word-of-Mouth Via Consumer Opinion Platforms: What Motivates Consumers To Articulate Themselves On The Internet?.” Journal of Interactive Marketing, 18 (1), ss.38-52.
  • HUCKFELDT, Robert. ve John SPRAGUE. (1987). “Networks in Context: The Social Flow of Political Information.” American Political Science Review 81:1197–1216.
  • INGLEHART, Ronald.(1997). Modernization and Post modernization: Cultural, Economic and Political Change in 43 Societies. Princeton University Press. Princeton, New Jersey.
  • JORDAN, Grant. (2001). Shell, Greenpeace and the Brent Spar. Basingstoke: Palgrave.
  • KELEŞ, Ruşen ve Can HAMAMCI. (2005).Çevre Politikası, Ankara: İmge Kitabevi Yayınları.
  • LEVI, Margaret. ve April LINTON. (2003). “Fair Trade: A Cup at a Time?” Politics and Society 31(3): 40732.
  • MICHELETTI, Micelie; Andreas FOLLESDAL, ve Dietlind STOLLE (2004). Politics, Products, and Markets: Exploring Political Consumerism Past and Present. New Brunswick, NJ: Transaction Publishers.
  • MICHELETTI Micelie ve FOLLESDAL Andreas. (2007).“ Shopping for Human Rights. An Introduction to the Special Issue.”Journal of Consumer Policy, 30.
  • MINAR, David. (1961), “Ideology and Political Behavior," Midwest Journal of Political Science, 5, 317- 331.
  • NEILSON, L.Anne. ve Pamela PAXTON. (2010). “Social Capital and Political Consumerism: A Multilevel Analysis.” Social Problems, Vol. 57, Issue 1, 5–24.
  • NORRIS, Pippa. (2002). Democratic Phoenix. Reinventing Political Activism. Cambridge: Cambridge University Press.
  • ODABAŞI, Yavuz. (2008).“Siyasallaşan Tüketiciliğin Demokratik Denetim Gücü” Türkiye'de Siyasetin Dinamikleri Sempozyumu, Abant İzzet Baysal Üniversitesi, 4-5 Nisan 2008
  • ÖZBEK, M.Ferhat. (2005).“Geleneksel Toplumlar ve Güven Bağlamında Etnosentrik Eğilim İlişkisi.” Türk Dünyası Celalabad İşletme Fakültesi.
  • PARILTI, Nurettin; Banu KÜLTER DEMİRGÜNEŞ ve Bülent ÖZSAÇMACI (2014). “Ethical Issues In Marketing: An Application For Understanding Ethical Decision Making.” Marmara University Journal Of Economic & Administrative Sciences, 36(2), 275-298.
  • ROSE, Mei; Gregory ROSE ve Aviv SHOHAM. (2009), “The Impact of Consumer Animosity on Attitudes Towards Foreign Goods: a Study of Jewish and Arab Israelis”, Journal of Consumer Marketing, Vol. 26 No. 5, pp. 330-339.
  • SAMSON, Alain. (2006). “Understanding the Buzz that Matters: Negative vs. Positive Word-of-Mouth.” International Journal of Market Research, 48:6, 647-657.
  • SELIMA B. Mrad; Shirley Y. SHENG ve Laura K. HART. (2013). “Do Rumblings Lead to Real Action? A Case of Animosity and Boycott in China.” International Journal of China Marketing, Vol. 3(2).
  • SHAH, V. Dhavan; Douglas M. MCLEOD, Eunkyung KIM, Sun Y. LEE, Melissa R. GOTLIEB, Shırley S. HO ve Hılde BREIVIK. (2007). “Political consumerism: How communication and consumption orientations drive “lifestyle politics”. The ANNALS of the American Academy of Political and Social Science, 611(1), 217-235.
  • SHARMA, Subhash; Terence A. SHİMP, Jeongshin SHİN. (1995). “Consumer Ethnocentrism, A Test of Antecedents and Moderators,”Journal of the Academy of Marketing Science, 23(1), s.26-37.
  • SHIMP, Terence A. ve Subhash SHARMA. (1987), “Consumer Ethnocentrism: Construction and Validation of the CETSCALE,” Journal of Marketing Research, 24/3: 280-289.
  • SMITH, N. Craig.(1990). Morality and the Market Consumer Pressure for Corporate Accountability,Rountledge, New York.
  • STOLLE, Dietlind; Marc HOOGHE, ve Michele MICHELETTI. (2005). “Politics in the Supermarket: Political Consumerism as a Form of Political Participation,” International Political Science Review, 26 (3), 245-269
  • THOMAS, G. Metz. (2005), “Building the Buzz in the Hive Mind,” Journal of Consumer Behavior, 4/1: 64-72.
  • TORUNOĞLU, Ethem. (2013). “ÇevrePolitikaları,” http://home.anadolu.edu.tr/~etorunoglu/AUCEV (8 Mart 2013).
  • TSALIKIS, John. ve David FRITZSCH. (1989). “Business Ethics: A Literature Review with a Focus on Marketing Ethics.” Journal of Business Ethics, 8(2), 695-743.
  • TÜRK DIL KURUMU, [Erişim Adresi: http://www.tdk.gov.tr/, Erişim Tarihi: 19.06.2016].
  • VERBA, Sidney; Kay Lehman SCHLOZMAN ve Henry BRADY. (1995).Voice of Equality. Harvard University Press.
  • WAAL, Jeroen; Peter ACHTERBERG ve Dick HOUTMAN. (2007). “Class is Not Dead-It Has Been Buried Alive: Class Voting and Cultural Voting in Postwar Western Societies (1956-1990)”. World Political Science Review. Volume 3, Issue 4.
  • WALKER, L. Jean Harrison. (2001). “The Measurement of Word of Mouth Communication and An İnvestigation of Service Quality and Customer Commitment As Potential Antecedents.” Journal Of Service Research, Vol.4, No.1, s.60-75.

ÜNİVERSİTE ÖĞRENCİLERİNİN PERSPEKTİFİNDEN POLİTİK TÜKETİME KATILIM

Year 2016, Volume: 5 Issue: 9, 62 - 73, 02.10.2016

Abstract

Bu araştırmanın amacı,politik tüketim davranışı gösteren tüketicilerin bu sürece katılımını belirleyen faktörleri incelemektir. Son yıllarda pek çok ülkede, politik tüketim olgusunun farklı biçimleri gözlenmektedir. Bu davranışı sergileyen tüketiciler işletmelerin etik uygulamalarına duydukları tepki, çevreye zarar veren uygulamalara yönelik duyarlılıkları, politik görüşleri ya da yabancı ürün/marka karşıtlığı gibi farklı sebepler ile satın alma miktarlarını azaltmakta ya da arttırabilmektedirler. Bu çalışmada üniversite öğrencilerinin politik tüketime katılım niyetini etkileyen belirleyiciler tespit edilmeye çalışılmaktadır. Bu çerçevede tanımlayıcı araştırma yaklaşımı kapsamında bir araştırma modeli tasarlanmıştır. Modelde yer alan ilişkileri incelemek üzere veri toplama aracı olarak anket tercih edilmiştir. Örneklem,  Recep Tayyip Erdoğan Üniversitesi, İİBF öğrencisi 258 katılımcıdan oluşmaktadır. Elde edilen bulgular, üniversite öğrencilerinin politik tüketim davranışlarından boykot (satın almayı kesme), buycott (satın alma miktarını arttırma) ve ağızdan ağıza iletişim davranışlarını sergilemelerinde, işletmelerin etik ve çevresel değerler ile ilişkili uygulamalarının belirleyici olduğunu, etnosentrik eğilimler ve öğrencilerin sahip oldukları politik ideolojilerin belirleyici olmadığını göstermiştir. 

References

  • ADUGU, Emmanuel Kwasi. (2008). Factors Associated with Engagement in Political Consumption. Sociology, Ohio State University Columbus, OH.
  • ARNDT, Johan. (1967). “Role Of Product-Related Conversations İn the Diffusion of a New Product”. Journal of Marketing Search, Vol 4, No 3.
  • BALIKÇIOĞLU, Betül; Akın KOÇAK ve Alper ÖZER (2007). “Şiddet İçermeyen Bir Eylem Olarak Dolaylı Tüketici Boykotlarının Oluşum Süreci Ve Türkiye İçin Değerlendirme.” Ankara Üniversitesi SBF Dergisi, 62(03), 079-100.
  • BECK, Ulrich; Anthony GIDDENS ve Scott LASH . (1994). Reflexive modernization: Politics, tradition and aesthetics in the modern social order. Stanford, Calif: Stanford University Press. BECK, Ulrich ve Elisabeth BECK-GERNSHEIM.
  • (2002). Individualization: Institutionalized
  • individualism and its social and political consequences. London ; Thousand Oaks, Calif.: SAGE
  • BRINKMAN, Johannes. (2004). “Looking at Consumer Behavior in a Moral Perspective.” Journal of Business Ethics 51:129–41.
  • CHU, Shu-Chuan ve Yoojung KIM. (2011). “Determinants of Consumer Engagement in Electronic Word- of –Mouth (e WOM) in Social Networking Sites.” International Journal of Advertising, 30 (1), ss.47- 75.
  • ÇAYLAK, Pelin ve Metehan TOLON. (2013). “Ağızdan Ağza Pazarlama ve Tüketicilerin Ağızdan Ağza Pazarlamayı Kullanımları Üzerine Bir Araştırma”, Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 15/3.
  • DOĞANAY, Ahmet. (2006). Değerler Eğitimi, Hayat Bilgisi ve Sosyal Bilgiler Öğretimi Yapılandırmacı Bir Yaklaşım. (ed.) Cemil Öztürk, Ankara: Pegem Akademi.
  • DUNLAP, Riley E; Kent D. VAN LIERE, Angela G. MERTIG ve Robert E. JONES. (2000). “Measuring Endorsement of the New Ecological Paradigm: A Revised NEP Scale”. Journal of Social Issues, 56(3), 425–442.
  • FERRELL, O.C. (2005). “A Framework for Understanding Organizational Ethics: New Challenges for Business Schools and Corporate Leaders.” R.A. Peterson and O.C. Ferrell, (eds.) Armonk, New York: M.E. Sharpe, 2005, 3-17.
  • FERRER-FONS, Mariona (2004). “Cross-National Variation on Political Consumerism in Europe: Exploring the Impact of Micro and Macro-Level Factors.” Paper presented at the ECPR workshop Emerging Repertoires of Political Action: Toward a Systematic Study of Post conventional Forms of Participation, Uppsala, April 2004.
  • FRIEDMAN, Monroe. (1999). Consumer Boycotts: Effecting Change Through the Marketplace and the Media. Routledge, New York.
  • HERCHE, Joel (1992). “A Note on The Predictive Validity of The Cetscale”. Journal of the Academy of Marketing Science, Volume 20, Number 3, 261-264.
  • HENNING-THURAU, Thorsten ; Kevin P. GWINNER, Gianfranco WALSH ve Dwayne D. GREMLER (2004). “Electronic Word-of-Mouth Via Consumer Opinion Platforms: What Motivates Consumers To Articulate Themselves On The Internet?.” Journal of Interactive Marketing, 18 (1), ss.38-52.
  • HUCKFELDT, Robert. ve John SPRAGUE. (1987). “Networks in Context: The Social Flow of Political Information.” American Political Science Review 81:1197–1216.
  • INGLEHART, Ronald.(1997). Modernization and Post modernization: Cultural, Economic and Political Change in 43 Societies. Princeton University Press. Princeton, New Jersey.
  • JORDAN, Grant. (2001). Shell, Greenpeace and the Brent Spar. Basingstoke: Palgrave.
  • KELEŞ, Ruşen ve Can HAMAMCI. (2005).Çevre Politikası, Ankara: İmge Kitabevi Yayınları.
  • LEVI, Margaret. ve April LINTON. (2003). “Fair Trade: A Cup at a Time?” Politics and Society 31(3): 40732.
  • MICHELETTI, Micelie; Andreas FOLLESDAL, ve Dietlind STOLLE (2004). Politics, Products, and Markets: Exploring Political Consumerism Past and Present. New Brunswick, NJ: Transaction Publishers.
  • MICHELETTI Micelie ve FOLLESDAL Andreas. (2007).“ Shopping for Human Rights. An Introduction to the Special Issue.”Journal of Consumer Policy, 30.
  • MINAR, David. (1961), “Ideology and Political Behavior," Midwest Journal of Political Science, 5, 317- 331.
  • NEILSON, L.Anne. ve Pamela PAXTON. (2010). “Social Capital and Political Consumerism: A Multilevel Analysis.” Social Problems, Vol. 57, Issue 1, 5–24.
  • NORRIS, Pippa. (2002). Democratic Phoenix. Reinventing Political Activism. Cambridge: Cambridge University Press.
  • ODABAŞI, Yavuz. (2008).“Siyasallaşan Tüketiciliğin Demokratik Denetim Gücü” Türkiye'de Siyasetin Dinamikleri Sempozyumu, Abant İzzet Baysal Üniversitesi, 4-5 Nisan 2008
  • ÖZBEK, M.Ferhat. (2005).“Geleneksel Toplumlar ve Güven Bağlamında Etnosentrik Eğilim İlişkisi.” Türk Dünyası Celalabad İşletme Fakültesi.
  • PARILTI, Nurettin; Banu KÜLTER DEMİRGÜNEŞ ve Bülent ÖZSAÇMACI (2014). “Ethical Issues In Marketing: An Application For Understanding Ethical Decision Making.” Marmara University Journal Of Economic & Administrative Sciences, 36(2), 275-298.
  • ROSE, Mei; Gregory ROSE ve Aviv SHOHAM. (2009), “The Impact of Consumer Animosity on Attitudes Towards Foreign Goods: a Study of Jewish and Arab Israelis”, Journal of Consumer Marketing, Vol. 26 No. 5, pp. 330-339.
  • SAMSON, Alain. (2006). “Understanding the Buzz that Matters: Negative vs. Positive Word-of-Mouth.” International Journal of Market Research, 48:6, 647-657.
  • SELIMA B. Mrad; Shirley Y. SHENG ve Laura K. HART. (2013). “Do Rumblings Lead to Real Action? A Case of Animosity and Boycott in China.” International Journal of China Marketing, Vol. 3(2).
  • SHAH, V. Dhavan; Douglas M. MCLEOD, Eunkyung KIM, Sun Y. LEE, Melissa R. GOTLIEB, Shırley S. HO ve Hılde BREIVIK. (2007). “Political consumerism: How communication and consumption orientations drive “lifestyle politics”. The ANNALS of the American Academy of Political and Social Science, 611(1), 217-235.
  • SHARMA, Subhash; Terence A. SHİMP, Jeongshin SHİN. (1995). “Consumer Ethnocentrism, A Test of Antecedents and Moderators,”Journal of the Academy of Marketing Science, 23(1), s.26-37.
  • SHIMP, Terence A. ve Subhash SHARMA. (1987), “Consumer Ethnocentrism: Construction and Validation of the CETSCALE,” Journal of Marketing Research, 24/3: 280-289.
  • SMITH, N. Craig.(1990). Morality and the Market Consumer Pressure for Corporate Accountability,Rountledge, New York.
  • STOLLE, Dietlind; Marc HOOGHE, ve Michele MICHELETTI. (2005). “Politics in the Supermarket: Political Consumerism as a Form of Political Participation,” International Political Science Review, 26 (3), 245-269
  • THOMAS, G. Metz. (2005), “Building the Buzz in the Hive Mind,” Journal of Consumer Behavior, 4/1: 64-72.
  • TORUNOĞLU, Ethem. (2013). “ÇevrePolitikaları,” http://home.anadolu.edu.tr/~etorunoglu/AUCEV (8 Mart 2013).
  • TSALIKIS, John. ve David FRITZSCH. (1989). “Business Ethics: A Literature Review with a Focus on Marketing Ethics.” Journal of Business Ethics, 8(2), 695-743.
  • TÜRK DIL KURUMU, [Erişim Adresi: http://www.tdk.gov.tr/, Erişim Tarihi: 19.06.2016].
  • VERBA, Sidney; Kay Lehman SCHLOZMAN ve Henry BRADY. (1995).Voice of Equality. Harvard University Press.
  • WAAL, Jeroen; Peter ACHTERBERG ve Dick HOUTMAN. (2007). “Class is Not Dead-It Has Been Buried Alive: Class Voting and Cultural Voting in Postwar Western Societies (1956-1990)”. World Political Science Review. Volume 3, Issue 4.
  • WALKER, L. Jean Harrison. (2001). “The Measurement of Word of Mouth Communication and An İnvestigation of Service Quality and Customer Commitment As Potential Antecedents.” Journal Of Service Research, Vol.4, No.1, s.60-75.
There are 44 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Abdülkadir Öztürk This is me

Sima Nart

Publication Date October 2, 2016
Published in Issue Year 2016 Volume: 5 Issue: 9

Cite

APA Öztürk, A., & Nart, S. (2016). ÜNİVERSİTE ÖĞRENCİLERİNİN PERSPEKTİFİNDEN POLİTİK TÜKETİME KATILIM. Global Journal of Economics and Business Studies, 5(9), 62-73.