Research Article
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Year 2022, Volume: 22 Issue: 1, 103 - 120, 29.03.2022
https://doi.org/10.18037/ausbd.1095125

Abstract

References

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  • Crane, E. and Crane, F. G. (2002). Usage and effectiveness of impression management strategies in organizational settings. International Journal Of Action Method, 55, 25–34. Retrieved from: https://www.scopus.com/record/display.uri?eid=2-s2.0-77954689705&origin=inward&txGid=0be20a71b47bb0434e174c591e2aa004
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  • Çetin, F. and Basım, H. (2010). İzlenim yönetimi taktiklerinde öz yeterlilik algısının rolü [The role of self efficacy on impression management tactics]. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 35, 255-269. Retrieved from: https://dergipark.org.tr/tr/download/article-file/66567
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  • Dunne, N. J., Brennan, N. M. and Kirwan, C. E. (2020). Impression management and big four auditors: Scrutiny at a public inquiry. Accounting, Organizations and Society, 101170, 1-20. doi: 10.1016/j.aos.2020.101170
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Investigation of Impression Management Tactics Exhibited by Powerful Businesswomen in Turkey by Content Analysis

Year 2022, Volume: 22 Issue: 1, 103 - 120, 29.03.2022
https://doi.org/10.18037/ausbd.1095125

Abstract

In this study, it is aimed to evaluate the post sent by businesswomen who are managers in different sectors by using social media in terms of impression management. In accordance with the study aim, the official Twitter accounts of 50 businesswomen in the list of the most powerful 50 businesswomen of business life in 2020 prepared by Fortune Magazine including the dates of March 11, 2020-January 28, 2021 through the content analysis method. In the study, it was presented the date the businesswomen joined Twitter application, the number of their followers and the accounts they follow, and their number of posts. The posts sent by the businesswomen were grouped according to contents, and the groups were designated according to impression management tactics. The posts in the accounts were interpreted in terms of aggressive and defensive impression management tactics, and it was found in the study that the businesswomen have generally been using the impression management tactics of Self-promotion (SP), Ingratiation (IN), and Exemplification (EX) among the aggressive and defensive impression management tactics. It can be said that the studies in this scope have importance in terms of increasing and supporting the participation of women to business world by presenting the influence of women in business world. Besides, because of that the Covid-19 period is a period during which the institutions face crisis economically, analyzing the attitude of businesswomen at this point has importance also in terms of management.

References

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  • Bolino, M. C., Kacmar, K. M., Turnley, W. H. and Gilstrap, J. B. (2008). A multi-level review of impression management motives and behaviors. Journal of Management, 34(6), 1080-1109. doi: 10.1177/0149206308324325
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  • Bozkurt Yıldırım, H. and Ergun Özler, D. (2020) Türk kültürü bağlamında keşfedilen izlenim yönetimi taktiklerinin kavramsal analizi [Conceptual analysis of impression management tactics discovered in the context of Turkish culture]. Uluslararası Yönetim ve Sosyal Araştırmalar Dergisi, 7(13), 63-77. Retrieved from: http://uysad.com/FileUpload/as907385/File/67-hilal_bozkurt_yildirim-turk_kulturu_baglaminda_kesfedilen_izlenim_yonetimi_.pdf
  • Collewaert, V., Vanacker, T., Anseel, F. and Bourgois, D. (2021). The sandwich game: Founder-Ceos and forecasting as impression management. Journal of Business Venturing, 36(1), Article Number: 106075, 1-17. doi: 10.1016/j.jbusvent.2020.106075
  • Crane, E. and Crane, F. G. (2002). Usage and effectiveness of impression management strategies in organizational settings. International Journal Of Action Method, 55, 25–34. Retrieved from: https://www.scopus.com/record/display.uri?eid=2-s2.0-77954689705&origin=inward&txGid=0be20a71b47bb0434e174c591e2aa004
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  • Çetin, F. and Basım, H. (2010). İzlenim yönetimi taktiklerinde öz yeterlilik algısının rolü [The role of self efficacy on impression management tactics]. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 35, 255-269. Retrieved from: https://dergipark.org.tr/tr/download/article-file/66567
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  • Demiral, Ö. (2013). İzlenim yönetimi taktiklerinin örgütsel sonuçlara etkisi üzerine bir araştırma [The effect of impression management tactics on organizational results: An evaluative study]. (Yayınlanmamış doktora tezi, Çukurova Üniversitesi Sosyal Bilimler Enstitüsü, Adana). Retrieved from: https://tez.yok.gov.tr/UlusalTezMerkezi/tezDetay.jsp?id=oYR7Brh-E_bz38quaZhV-g&no=YLM54ahEOnok3b1384kCPg
  • Doğan, S. and Kılıç, S. (2009). Örgütlerde izlenim yönetimi davranışı üzerine kavramsal bir inceleme [“Impression management behavior” in organizations a conceptual examination on]. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 23(3), 53-83. Retrieved from: https://dergipark.org.tr/en/pub/atauniiibd/issue/2672/34999
  • Dorman, E. [Ebru_Dorman]. (2021, 28 January). Retrieved from: https://twitter.com/Ebru_Dorman Dorman, E. (2021, 25 January). Türkiye’nin en güçlü kadınları. Fortune en güçlü 50 iş kadını 2020. Retrieved from: http://www.ebrudorman.com/wp-content/uploads/2020/05/Fortune-En-Güçlü-50-İş-Kadını-2020.pdf
  • Dunne, N. J., Brennan, N. M. and Kirwan, C. E. (2020). Impression management and big four auditors: Scrutiny at a public inquiry. Accounting, Organizations and Society, 101170, 1-20. doi: 10.1016/j.aos.2020.101170
  • Duru, D. [ZDidem_Duru]. (2021, 28 January). Retrieved from: https://twitter.com/zdidem_duru Elliott, R. (1996). Discourse analysis: Exploring action, function and conflict in social texts. Marketing Intelligence & Planning, 14(6), 65-68. doi: 10.1108/02634509610131171
  • Erdem, A. R. (2015). Atatürk’ün kadına ve kadın eğitimine verdiği önem [Atatürk’s point of view concerning women and women’s education]. Belgi Dergisi, 9(1), 1266-1277. Retrieved from: https://dergipark.org.tr/en/pub/belgi/issue/35050/388794
  • Fortune Turkey. (2021, 25 January). Hakkımızda. Retrieved from: https://www.fortuneturkey.com/hakkimizda
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Details

Primary Language Turkish
Journal Section Articles
Authors

Betül Balkan Akan This is me

Feyza Çağla Oran

Publication Date March 29, 2022
Submission Date August 13, 2021
Published in Issue Year 2022 Volume: 22 Issue: 1

Cite

APA Balkan Akan, B., & Oran, F. Ç. (2022). Investigation of Impression Management Tactics Exhibited by Powerful Businesswomen in Turkey by Content Analysis. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 22(1), 103-120. https://doi.org/10.18037/ausbd.1095125

20489

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